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    • Brings an end to traffic worries for Airtel customers
    • The only operator in the country to offer such a service

    New Delhi, September 12th 2012: Now, drive smart as Airtel brings a new app exclusively for its customers that enable users to view their location on a map and plan the route from one place to another. SmartDrive is assisted by a voice based turn by turn navigation that gives real time information updates on traffic situation on roads around. What's more, it also suggests the subscriber an alternate route in case of traffic congestion on the normal route.

    Airtel, with the launch of SmartDrive, becomes the first operator in the country to offer such a product giving real time traffic flow information along with other valuable information.

    Airtel customers can download the app from www.airtellive.com/smartdrive using their mobile or by sending SMS smart to 54321. Following are the subscription charges for SmartDrive


    S. No Feature Charges
    1 Search and map viewer Free
    2 Navigation (Daily pack) Rs/ 10 per day
    3. Navigation (Monthly pack) Rs. 99 per month
    4. Live traffic (Daily pack) Rs. 3/ day
    5. Live traffic (Monthly pack) Rs. 49/ month
    Data browsing is absolutely    free till 30th November, post which normal data usage charges will apply as per the data pack availed by the customer


    SmartDrive is a complete navigation application offering the following services


    A. Search for POI (Points of Interests)
      With SmartDrive you can easily search and get the exact positions for your destinations. POIs are grouped into categories like restaurants, theatres, shopping malls etc. Once the application is downloaded this feature can be used absolutely free of cost.
    B. Voice Navigation
      SmartDrive will guide you to reach the place of your choice by giving you turn by turn directions. What's more you can choose the fastest way you want to take as SmartDrive will also give approximate time the journey will take basis the traffic on the various routes.
    C. Live Traffic information

    Traffic  is calculated basis the number of GPS devices being used on the particular road  and their average speed and historical trends of traffic. Currently, it is live  in Delhi &NCR, Mumbai and Bangalore cities and will be live in Hyderabad,  Chennai and Pune by December. The app gives traffic status on major roads in a colour coded format as described below –

    • Red - implying heavy traffic
    • Yellow - Medium and 
    • Green - Free flow of traffic
    D. The application also has features like
    • Share the app with a friend 
    • Trip recorder - to record all trips you  make when using voice navigation for later reference
    • Wikipedia information of places for  which information is available.
    • Add frequently visited locations to  favorites so that you don't have to search again and again
    • Weather information about the  place


    About Bharti Airtel
    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 262 million customers across its operations at the end of July 2012. To know more please visit, www.airtel.com