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    Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007
    • Award is recognition of the initiatives taken by the organization to enhance customer delight using Six  Sigma methodology
    • Hon’ble President of India Dr. A.P.J. Abdul Kalam presented the award

    New Delhi, February 11, 2007: Bharti Airtel continued to add to its impressive list of accolades and recognition winning the prestigious QCI-DL Shah National Award on Economics of Quality. The Hon’ble President of India, Dr. A.P.J. Abdul Kalam presented the award to Bharti Airtel during the 2nd National Quality Conclave held in New Delhi on February 9, 2007.


    The QCI award was conferred to the Enterprise Services (Carriers) business unit of Bharti Airtel in recognition of their initiatives to enhance customer delight using the Six Sigma methodology. The QCI Award recognizes companies for their initiatives taken towards enhancing economics of quality. Bharti Airtel was chosen for the award after an extensive quality audit of the organisation’s processes and systems. Some key parameters that were assessed include customer focus and alignment of sustained quality initiatives with business objectives while ensuring customer gains.

    Mr. David Nishball, Joint President Enterprise Services, Bharti Airtel Limited said, “This award is recognition of our commitment to institutionalizing the highest standards of quality in our business. It has been our constant endevour to align all processes and practices to facilitate customer delight. We are happy that our efforts to continuously improve our processes have been recognized through the prestigious QCI award.”

    Bharti was amongst an impressive list of over 50 companies across multiple industries who were participating to win this award. The process of awards finalization included months of rigorous evaluation by a panel of judges from the industry and Government.

    The QCI Award, instituted by the Quality Council of India (QCI), seeks to promote business excellence and is the highest recognition of quality initiatives in the country. The award, in its second year, is given to one company each from the public sector, private sector and the SMB sector. QCI is entrusted with the task of promoting a national quality initiative for building confidence in Indian products and services and for improving the competitiveness of the Indian Industry. QCI is setup as an Autonomous body by the Government of India, (Ministry of Commerce & Industry, Department of Industrial Policy & Promotion being the nodal Ministry) to establish and operate National Accreditation Structure for conformity assessment bodies. QCI is also assigned the task of monitoring and administering the National Board for Quality promotion and oversee effective functioning of the National Information and enquiry services. Indian Industry is represented on QCI by three premier industry associations ASSOCHAM, CII and FICC.

    About Bharti Airtel Limited:

    Bharti Airtel Limited is one of India’s leading private sector providers of telecommunications services with an aggregate of 35.51 million customers as of end of January‘07, consisting of 33.73 million mobile customers. Bharti Airtel has been rated among 10 best performing companies in the world in the BusinessWeek IT 100 list.

    Bharti Airtel is structured into three strategic business units - Mobile services, Broadband & Telephone (B&T) services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The B&T business provides broadband & telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 39,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit http://www.bhartiairtel.in/