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    'Emerges as the top telecom brand at the Effies 2012, winning 3 Golds for its 'Har  Friend Zaroori Hai, Yaar' campaign and 1 Silver for its 'Baat sirf paison ki nahin hai' campaign
    Bharti Airtel's 'Har Friend Zaroori Hai, Yaar' advertising campaign stands out at Effies 2012 winning 3 Golds - one each in the Telecom & related services,  Digital Advertising & Integrated Advertising categories
    Airtel wins both the Gold and the Silver in the telecom & related services category. Gold for its brand campaign "Har Friend Zaroori Hai, Yaar" and silver for its airtel money campaign 'Baat Sirf Paison Ki Nahin Hai' campaign
       
    New Delhi, 9th December 2012: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, has stood out as the top telecom brand and winner in several categories in the prestigious Effie Awards 2012. Brand Airtel bagged a total of three Golds and one Silver at Effies this year.
     
    Conceptualised by Taproot India, Bharti Airtel's extremely successful 'Har Friend Zaroori Hai, Yaar' campaign stood out amongst all nominations and bagged three Gold awards.  Apart from a Gold in the Telecom Category, the campaign competed with the best brands across industries and emerged number one in 'Digital Advertising' and 'Integrated Advertising' categories with one Gold each. 'Baat Sirf Paison Ki Nahin Hai' campaign for airtel money also recognized with a Silver Effie in the telecom category. Airtel gathered a total of 55 points and emerged as third in the list of 'Client of the Year'.
     
    Brand Airtel wins at Effies 2012
    Gold Effie for 'Har Friend Zaroori Hai, Yaar' in SERVICES (TELECOM AND RELATED PRODUCTS)
    Gold Effie for 'Har Friend Zaroori Hai, Yaar' in DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION)
    Gold Effie for 'Har Friend Zaroori Hai, Yaar' in INTEGRATED ADVERTISING CAMPAIGN
    Silver Effie for airtel money in SERVICES (TELECOM AND RELATED PRODUCTS)
     
    The Effie 2012 awards were presented at a glittering ceremony at the Turf Club in Mumbai on 4th December. Airtel's awards were received. Anuradha Sehgal (VP, Brand Marketing, Bharti Airtel), who played a key role in the conceptualization and creation of both the campaigns, accepted the awards to Airtel alongwith the Taproot and JWT teams.
     
    The Effie Awards are organised by The Advertising Club (erstwhile Ad Club Bombay). This year the Effies received 357 entries of which 128 were shortlisted for awards. 50 agencies participated. Judging the awards were 124 experts from the Indian marketing and advertising fraternity of whom 68 were from the client side of the table. Effies uses four criteria to judge the effectiveness of a campaign. They are: 'What is the strategic objective', 'What is the big idea', 'How the idea has been brought to life' and 'What are the results'. Awards follow 2 rounds of judging.
     
    About Bharti Airtel
    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 264 million customers across its operations at the end of October 2012. To know more please visit, www.airtel.in.