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    Airtel digital TV (HD) adds another feather to the cap – bags ‘Product of the year 2012’ award
    Recognition is based on the findings of an independent and 100% Face to Face consumer survey conducted by Nielsen with over 30,000 respondents in 36 markets
     
    New Delhi, April 2nd, 2012: Airtel digital TV (HD), the DTH service by Bharti Airtel has been recognized as ‘Product of the year 2012’, following an independent survey conducted by the leading research firm, AC Nielsen. Product of the year is an internationally recognized standard that celebrates, champions and rewards the best innovations in retail basis feedback of consumers.
     
    Commenting on the accolade, Mr. Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said, “We are honored to have received this recognition. For us, at Airtel, the genesis of all our innovations lies in the requirements of our customers. Therefore, this accolade is truly a fitting endorsement of our customer centric approach. It is also an acknowledgement of the hard work put in by our team since the launch of Airtel digital TV in India. Rest assured, we will continue to raise the bar for offering the best in digital TV for our stakeholders”.
     
    To participate, companies have to first nominate the product which is subsequently funneled down by a panel of eminent citizens and very senior media people. The shortlisted names are put through an independent and 100% Face to Face consumer survey conducted by Nielsen across 30,000 respondents in 36 markets
     
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 7.1 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has the highest number of Asli HD channels in its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
     
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading integrated telecommunications company with operations in 19 countries across Asia and Africa. Headquartered in New Delhi, India the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G & 3G mobile services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G & 3G mobile services. Bharti Airtel had over 244 million customers across its operations at the end of January 2012. To know more please visit, www.airtel.com