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    Airtel digital TV adds 41 new channels
    Enhances HD offering-now has 7 most popular True HD channels on its platform
    Expands linear channel count to 238, now offers a total of 247 channels
    Adds 4 English channels in High Definition- Offers True HD Pack for just INR 65/- per month
    New additions in Standard Definition include 5 Telugu, 2 Tamil, 2 Malayalam, 2 Kannada, 11 Hindi, 1 Bhojpuri, 1 Oriya,1 Bengali and 12 English channels
    New Delhi, July 18, 2011: Airtel digital TV-the DTH service from Bharti Airtel, today announced that it has added 41 new channels to its bouquet. The largest ever channel expansion exercise since its inception, has enhanced Airtel digital TV’s total channel options across linear, interactive channels to 247. With this, Airtel digital TV now has 7 most popular True High Definition (HD) channels-NGC, Discovery, Movies Now, Star Gold, Star Movies, Star Plus, Star World on its platform.
    The addition of 41 channels across a cross section of genres and 9 languages, takes Airtel digital TV’s count of linear channels to 238, including 7 True HD channels. The 4 new True HD channels added are Star Gold, Star Movies, Star Plus, Star World. Among the new additions to its Standard Definition (SD) bouquet, include 5 Telugu, 2 Tamil, 2 Malayalam, 2 Kannada, 11 Hindi, 1 Bhojpuri, 1 Oriya, 1 Bengali and 12 English channels. The new SD channels include the likes of BBC Entertainment, CBS Love, CBS Spark, CBS Prime, CBeebies, DD Malayalam, Discovery Science, Discovery Turbo, Food Food, Fox Crime, Enterr 10, Sakshi TV, Suvarna NEWS 24*7 and Magik TV.
    According to Sugato Banerji CMO - Airtel digital TV, Bharti Airtel, “We believe that with HD and regional channels emerging as a key customer need, width, and choice of content will be a key differentiator going forward. Our enhanced HD bouquet will further encourage viewers in metros and larger cities who are going in for flat panel TVs to opt for a strikingly superior viewing experience with Airtel digital TV HD. We have today one of the largest regional bouquets on DTH which we believe will play a key role in helping us further build on our leadership of new customer additions in rural areas.”
    Airtel digital TV’s HD bouquet is priced at just INR 65/- month +taxes. The 7 True HD channels are also available on a-la-carte basis. Existing Airtel digital TV customers who have a registered Airtel mobile number can call on the toll free number 12150 OR SMS <Channel Name> to 54325 while other customers can call 18001028080. Existing customers can also choose to opt for the services by subscribing to them via Self Care on the web or mobile.
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 6 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 226 million customers across its operations at the end of May 2011. To know more please visit, www.airtel.in