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    Airtel digital TV Adds Five New Channels to its Bouquet – expands bouquet to 215
    - All new Airtel digital TV customers get to choose their choice of regional channels free for life
    - Airtel digital TV customers can now choose to watch National Geographic in Telegu 

    New Delhi, August 17, 2010 : Airtel digital TV, the DTH service from Airtel, today announced the addition of 5 new channels to its bouquet –PTC Chakde (Punjabi), Zee 24 Taas (Marathi), Saam TV (Marathi), Zee Chattisgarh (Hindi) and Zee Classic (Hindi). In another first, Airtel digital TV customers can now choose to watch National Geographic in Telegu. With this, Airtel digital TV has expanded its channel bouquet to 215.

    Besides, in addition to the Regional channels that are part of their base Tariff Pack, Airtel digital TV customers get to have the rest of the Regional channels of their choice, on that Pack free for life. Customers can choose their Regional Language Pack from a total of 8 Packs in Tamil, Telegu, Kannada, Malayalam, Marathi (2), Bengali and Punjabi. This is part of Airtel digital TV’s ongoing ‘My Entertainment in My Language’ offer for all new customers.

    Announcing this development Mr. Sugato Banerji, Chief Marketing Officer, DTH-Bharti Airtel said, "The latest additions to our channel portfolio are part of our endeavour to incorporate customer preferences across genres, categories. One of the key reasons for Airtel digital TV’s proliferation into the mass markets has been our focus on localization-entertainment for customers in their favourite language, genre. ‘My Entertainment in My Language’ is a proposition that is helping us establish the richness, width of our offerings in TV households that look forward to a blend of national and regional content in any part of the country they happen to be in." 

    The package details of the newly added 5 channels are as follows: 

    Channel Name Language Genre Optional Top ups Packages with which available Ala carte top up price- excluding tax
    PTC Chakde Punjabi Music Punjabi Top up New Value, Economy, Mega and Ultra Rs. 5
    Zee 24 Taas Marathi News Marathi top up -2 Economy, Mega and Ultra Rs. 13
    SAAM TV Marathi Entertainment Marathi top up -1 New Value, Economy, Mega and Ultra Rs. 10
    Zee Chattisgarh Hindi News Ala carte top up New Value, Economy, Mega and Ultra Rs. 45 for 6 months
    Zee Classic Hindi Movies Hindi Top up along with Aaj Tak New Value, Economy, Mega and Ultra Rs. 12

    Airtel digital TV – the DTH service from Bharti Airtel – is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Airtel scaled another feat by introducing for the first time in India, its digital TV recorder that offered the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. 

    About Bharti Airtel Limited :Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 186 million customers across its operations at the end of July 2010. To know more visit www.airtel.in