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    Airtel digital TV brings the celebrated TV series “Johnny Test” to India
    First DTH operator to offer screenings of internationally renowned animated television series on its Pay per View platform
     
    New Delhi, September 22, 2011: Airtel digital TV, the DTH service of Bharti Airtel today announced that it has entered an agreement with leading kids and family producer Cookie Jar Entertainment to bring its powerful library to Airtel digital consumers beginning immediately. The first series to launch this new venture will be the number one boys show in America this past summer, “Johnny Test” Having had a successful run of 5 seasons, the series will be available to Airtel digital TV customers on Channel no 158. With this, Airtel digital TV becomes the First DTH operator to offer screenings of globally hit and award winning animated television series on its Pay per View platform. Adding to Airtel digital TV’s varied portfolio of content offerings, the initiative is sure to capture the hearts of young viewers.
     
    Customers can sit back and enjoy the series on Airtel digital TV’s Pay per View Channel 158 that would be free until Sep 27, 2011 and priced at INR 25/month thereafter. The successful animated television currently airs on the Cartoon Networks around the world. The show is based on the chronicles of the adventures of Johnny Test, his genetically engineered super dog Dukey and his 13-year-old twin sisters, Susan and Mary who use Johnny as their guinea pig for their out-of-this-world scientific experiments.
     
    Going forward, Airtel digital TV customers will be able to enjoy more Cookie Jar series including Wimzie’s House, Caillou, Adventures of Paddington, Sonic The Hedgehog, Super Mario Bros, Gerald McBoing Boing, Johnny Test, Doodlebops, Hurray For Huckle, Horseland.
     
    According to Shashi Arora CEO-DTH, Media, Bharti Airtel, “We are delighted to bring in the internationally acclaimed series Johnny Test for viewers in India. Another addition to our growing portfolio of value added services, the launch is consistent with our efforts in bringing in a world class home entertainment for our customers. The series has been one of the hottest kid's TV shows on the air because of its gender-neutral appeal and following among kids. Animated films have found universal appeal and this is our way of giving our customers an opportunity to savour content that is popular worldwide.”
     
    “Digital delivery offers tremendous opportunities for leveraging our catalogue of nearly 6,000 half-hour episodes of television series, one of the world’s largest and most popular kid’s libraries with hit series for four generations. “We are thrilled to be a part of the Airtel family,” said Toper Taylor, COO of Cookie Jar.
     
    To add the channel, customers just need to send an SMS BOOK 158 to 54325. Alternatively, customers can also do the same from their Self Care on the web-www.airtel.in/digitaltv OR through the Self Care application on the mobile.
     
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 6.5 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
     
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers in India. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek Bharti. Airtel had over 233 million customers across its operations at the end of August 2011. To know more please visit, www.airtel.in
     
    About Cookie Jar Group of Companies
    The Cookie Jar Group of Companies is one of the world's leading independent entertainment and consumer products companies with offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency. For more information, please visit www.cjar.com