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    airtel digital TV brings the much awaited cricket world cup in High Definition
    • ESPN HD to be available on Channel 223 for just Rs.150
    • New HD connection @ just Rs.3190 with 3 months subscription to the Economy Sports Pack 

    New Delhi, Feburary 17, 2011 : airtel digital TV customers can now watch the much anticipated entire cricket World Cup in High Definition. Available for just INR 150+tax, ESPN HD will enable customers to enjoy all matches including the opening ceremony, right up to the finals on April 3rd, 2011, in High Definition. All that airtel digital TV HD customers need to do is, SMS add 223 to 54325 for activating the Channel on 223. 

    airtel digital TV also has Economy Sports Pack for sports enthusiasts, which entitles new airtel digital TV HD customers to enjoy the full cricket season till September at INR 3190. As part of this offer, customers can now have 7 leading sports channels as part of this pack. Customers get a 3-month free subscription to the Economy Sports Pack that has 148 channels from different genres and 2 interactive services. 

    Mr. Sugato Banerji, Chief Marketing officer – airtel digital TV, Bharti Airtel said, "We expect that a major sporting spectacle as this will see many customers going in for a technology upgrade to HD. Ours is a four pronged HD campaign, that has the relevant HD content through our tie-up with ESPN, a set top box bundle with Sony Bravia, a powerful Economy Sports Pack and our new campaign that brings alive the power of HD on airtel. This, we believe is a very powerful combination that will help us further consolidate our consistent share of one in every four new customers in the category."

    airtel digital TV - The DTH service from Bharti airtel – has over 5.1 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 - currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. airtel digital TV launched its services in October 2008.

    About Bharti Airtel Limited :Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. bharti airtel had over 207 million customers across its operations at the end of December 2010. To know more visit www.airtel.in