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    Airtel digital TV expands bouquet to 164 channels
    Adds 14 leading channels 
     
    New Delhi, July 28, 2009:digital TV, the DTH service from Airtel, today announced the addition of 14 new entertainment and news channels to its bouquet – taking the total to 164 channels in 11 languages across the country. With the addition of these channels, the Airtel digital TV language line up will now have 45 Hindi, 45 English, 6 Punjabi, 3 Oriya, 13 Tamil, 9 Malayalam, 9 Kannada, 7 Bengali, 3 Gujarati, 7 Marathi, 2 North East and 10 Telugu channels. The new channels will be available across various subscriptions plans starting July 20, 2009. 

    Announcing this development Mr. Sugato Banerji, VP Marketing -DTH, Bharti Airtel said, “We remain committed to offering magical entertainment to our customers across the country and are pleased to announce an additional twelve new channels to our bouquet – offering a good mix of news, entertainment, music and movies – something for every member of the Airtel digital TV family.” 

    The 14 new channels include the following: News Channels - ET Now, DD Bangla, DD Oriya, CNEB News, India News, ETV UP, Asianet News, Indiavision; Movie Channels - Bindaas Movies; Music Channel - ETC Punjabi; Entertainment Channels – Bindaas, Amrita, Kasthuri, Siripolli. These channels will be added automatically to the subscription plans for all new Airtel digital TV customers across the country. Existing customers will have to add the relevant top ups. 

    digital TV – the DTH service from Airtel - uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to order a pizza, book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care. 

    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 105.20 million customers as of end of June 2009, consisting of 102.37 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit: 
    www.airtel.in