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    airtel digital TV launches iExam – World's first competitive test preparation platform on TV
    Allied with country's leading coaching centers to offer authentic and high quality course content
    Package starts as low as Rs. 49/- for a week's subscription, at the convenience of the home
    New Delhi, March 14, 2012- Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of iExam – a unique interactive service designed especially for students taking competitive examinations. With crores of students throughout the country appearing for tests to join their dream college or job every year, this new service will enable them to prepare for these competitive exams right from their home with the best coaching brands by offering mock and practice tests directly on their Airtel digital TV.
    Commenting on the launch, Shashi Arora, CEO DTH/ Media, Bharti Airtel, said "Till now television was only a medium of entertainment, but with the launch of iExam, it has transformed into a virtual tutor for students, at home. Targeting the competitive examinations aspirants, iExam is the first-of-its-kind initiative in the world that will give students the real time experience of taking practice tests and compete with fellow students simultaneously. It further helps them gauge their competencies and areas of improvement, along with offering several other features".
    Just like online exams, iExam's unique feature gives students their individual rank & percentile directly on their television sets. Students will also receive personalized explanation of their scores with an in-depth exam analytics that underlines weak / strong areas along with timing skills and accuracy levels. It will also offer detailed feedback and recommendations based on the individual’s performance. That apart, students can also enjoy access to information about top colleges in the country and details on upcoming competitive exams. Information on education loans is also offered which is critical for any aspirant. “In fact, experience of taking tests with iExam can be better than taking online tests from cyber cafes or home internet (non broadband) since unlike a satellite network, quality of service on a shared internet service from home or rural cyber faces can be unpredictable & patchy at times”, he added.
    iExam currently provides engineering test preparation for AIEEE, IIT and various state level entrance exams with content created in conjunction with Career Point, a leading listed education service provider based in Kota. Every year a large number of students from the institute get through to the AIEEE & IIT exams which itself talks about the institute’s commitment to excellence and perfection in imparting quality education. In the next stages, preparatory examination content for CAT, Bank PO, PMT will also be added to the service with best in class content partners. The application has been developed by Brizz TV, a venture backed digital media technology company incubated at IIM Bangalore.
    With iExam, Airtel digital TV currently also has other interactive services such as iKidsworld, iDarshan, iGoodlife, iAstro, iRadio and iFasal.
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 6.8 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading integrated telecommunications company with operations in 19 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G & 3G mobile services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G & 3G mobile services. Bharti Airtel had over 244 million customers across its operations at the end of January 2012. To know more please visit, www.airtel.in