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    Airtel digital TV launches iFasal – World’s first interactive service in Hindi
    Service targets rural population residing in Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh and Jharkhand
     
    The first and the only DTH player in India to offer a rural interactive service
    Offers real time access to Crop prices, Commodity prices, Weather information and Localized farming advice
    iFasal service to be powered by Handygo
     
    New Delhi June 16, 2011: Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of iFasal – a unique interactive service specially designed in Hindi. Targeting the population residing in Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh and Jharkhand, the service is a first for rural India. 

    With the launch of iFasal, Airtel digital TV customers in these states can get real time access to crop prices, prevalent agri-input

    iFasal
    Press iTV on your Universal Remote
    Select iFasal
    Choose your State and District
    Intuitive interface needs just one-time entry of user’s location
    Prices-a reflection of nearest 3 mandis in any area
    prices of say seeds, pesticides, weather information and localized farming advisory all in Hindi which is specific to their district. The service will be available to all the Airtel digital TV customers at no additional cost for the first month from launch.
     

    Speaking on the occasion, Ajai Puri Director & CEO, Airtel digital TV, Bharti Airtel, said “Airtel has always been at the forefront in understanding the customer needs and using technology to deliver offerings that enable their lifestyles. iFasal is a pioneering initiative for rural India, which reiterates our commitment to offering innovative services that cuts across different customer preferences. With over 60% of our customers coming in from rural areas, applications like these will create a stronger connect with our customers.”

    The service is powered by Handygo and aggregates content from authentic repositories that provide authentic localised information on crop, agri-input prices and information on weather.
     

    The launch of iFasal comes on the back of recent introductions to its interactive services portfolio with iDarshan, iGoodlife and the new iAstro. iDarshan enables customers to enjoy Live Aarti from the four shrines-Tirupati, Vaishno Devi, Golden Temple and Shirdi. Apart from this, the iTVapplication would also have library content playing when the Live Aarti is not available. iGoodlife has content in four categories - Cooking, Health, Lifestyle and Family and is powered by NDTV GoodTimes. The new iAstro gives comprehensive forecasts using zodiac signs and birthdays. It also has Panchang details, an entire section on astrology related merchandise like gemstones and also offers customised counsel from renowned astrologers.

    Airtel digital TV currently has 6 interactive services-iLearn, iNews, iDarshan, iGoodlife, iAstro and iFasal. iLearn is priced @ INR 10/month, iDarshan @INR 15/month and iGoodlife @INR 10/month.

     
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 6 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
     
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 223 million customers across its operations at the end of April 2011. To know more please visit, www.airtel.in