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    Airtel digital TV launches "Magic dekho, talktime pao" offer
    Exclusive offer only for Airtel Prepaid Mobile customers across the country

    New Delhi, May 29, 2009: Bharti Airtel, Asia’s leading integrated telecom service provider, today announced the launch of the “Magic Dekho, Talktime Pao” offer on its DTH service – digital TV. This is an exclusive offer for Airtel Prepaid Mobile customers across the country where on buying a digital TV connection at Rs. 2000 with 3 months of Super Value Pack, the Airtel Prepaid Mobile customer receives 1000 minutes of local Airtel to Airtel talktime. For our customers in the south, buy a digital TV from Airtel at Rs 2000 with 5 months of South Value Pack and receive 750 minutes of local Airtel to Airtel talktime. The offer is valid only till June 30, 2009.   

    Announcing the offer, Mr Ajai Puri, Director and CEO-DTH, Bharti Airtel said, “Our offer of Magic Dekho Talktime Pao delivers on the promise we made at the time of the launch of our DTH service i.e, to bring the benefit of a One Airtel experience to our customers and offer them loyalty benefits of being an Airtel customer. This exclusive offer for our existing Prepaid Mobile customers also gives us an opportunity to increase our share of the customer’s wallet.” 

    To avail the offer, a customer needs to follow a simple 3-step process. First, Airtel Prepaid Mobile customer purchases a digital TV connection from any Airtel digital TV retail outlet. Second, he calls 1800 102 8080 to register his new connection and share his Airtel Prepaid Mobile number. Thirdly, talktime is credited on his Airtel Prepaid Mobile account within 7 days of activation of his digital TV connection.  

    digital TV from Airtel uses the  latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and  consistent high-quality audio for the customer. It brings many firsts to  the DTH segment in India  including a Universal Remote which  operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book  movie tickets, travel package and shop for branded products, among others.  Users can also access city-specific news and update themselves on the latest  stock news. We are also the only one to offer our customers the pleasure of  listening to ad-free Worldspace Satellite  radio. All this is backed by 24x7 customer care available in 8 different  languages and a team of 800 professionally trained service engineers. 

    For further details, visit www.airtel.in/digitaltv

    About Bharti Airtel Limited: 

    Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka, with an aggregate of 100 million customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 101,337 Rkms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. 
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