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    Airtel digital TV now has 11 True HD channels, Expands total channel count to 262
    Adds 15 more channels- Now offers 240 Standard Definition and 11 True HD channels
    Adds 4 new HD channels-UTV Stars HD, History TV 18 HD, Colors HD and CNBC TV 18 Prime HD
    New Standard Definition channels added include- Sahara Samay, Sahara Samay UP, Sahara Samay Bihar, UTV Telegu Action and Sony Mix
    New Delhi, November 1, 2011: Airtel digital TV-the DTH service from Bharti Airtel, today announced that it has added 15 more channels over the last 3 months taking, its Total Channel Count to 262. With this, Airtel digital TV now offers 240 channels in Standard Definition (SD) and 11 High Definition (HD) channels. The 4 new HD channels added include UTV Stars HD, History TV 18 HD, Colors HD, CNBC TV 18 Prime HD taking its True HD channel count to 11.
    Whats more-the Airtel digital TV HD pack is priced attractively at INR 89 per month (inclusive of taxes). The new SD channels added include History TV 18, UTV Telegu Action, Sony Mix, Sahara Samay, Sahara Samay UP and Sahara Samay Bihar. Customers can also choose to go in for the Hindi HD Pack of 4 channels, Star Plus HD, Star Gold HD, Colors HD, UTV Stars HD for INR 35 per month (inclusive of taxes).
    According to Mr. Shashi Arora, CEO - DTH/Media, Bharti Airtel, “The growth of the High Definition category over the past year together with rising sales of flat panel TVs has added a new dimension to viewing experience. The recent initiatives of broadcasters over the past few months to look at different genres for True HD, has lent a welcome impetus to the process of the entire production, storage and distribution chain moving to HD. We will continue to strengthen our True HD content mix while continuing to bring in more content that suits regional preferences.”
    Additions Channel Channel No Genre Price (including taxes)
    High Definition
    1 UTV Stars HD 130 Entertainment 15
    2 History TV 18 HD 337 Infotainment 17
    3 Colors HD 126 Entertainment 17
    4 CNBC TV 18 Prime HD 320 English News 17
    Standard Definition
    5 UTV Telegu Action 700 Movies 10
    6 History TV 18 348 Infotainment 12
    7 Sony Mix 388 Music 10
    8 Sahara Samay 298 News 6
    9 Sahara Samay UP 299 News 6
    10 Sahara Samay Bihar 632 News 6
    11 Sananda 546 Entertainment 5
    12 9x Tashan 659 Music 5
    13 Sada 585 Music 5
    14 Disha TV 689 Spiritual 5
    15 Kolkata TV 539 Entertainment 5
    To add any of these channels, customers just need to send an SMS, ‘ADD channel number’ from their registered telephone number to 54325. Alternatively, the customers can order the channels from Self Care on the web-www.airtel.in/digitaltv. The customers also have an option of 3 languages-English, Hindi, Tamil for their Programme Guide, at mere click of a button.
    About Airtel digital TV

    Airtel digital TV – the DTH service from Bharti Airtel – has over 6.5 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.

    About Bharti Airtel Limited

    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers in India. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 234 million customers across its operations at the end of September 2011. To know more please visit, www.airtel.in