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    Airtel digital TV pioneers an exclusive USSD Self Care service for its customers
    New Delhi, August 30th, 2012: Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of an innovative self care facility for its 7.4 million plus customers in India. Available for free for all Airtel Mobile customers, this is the world's first USSD-based service innovation that will allow Airtel mobile customers to manage their airtel digital TV with options of recharge, movie booking and top up additions, to name a few. Customers can access the facility by simply dialling a toll free number *121# from their mobile phones.
    Options  available for customers
     
    Balance and  Validity
    Recharge
    Top up addition
    Heavy Refresh
    Movie Booking
    Trouble Shooting
    Latest Offering
    Current Package
     
    Commenting on the launch, Mr. Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said "The technology market in India is ripe for creating mobile applications that make self-care fun, and enhance the quality of customer engagement for organizations. The availability of this unique USSD facility is just another example of our constant endeavour to offer the best to our Airtel digital TV customers. We believe it will truly enrich their lives by providing them convenience of managing their Airtel digital TV account via their handheld devices". This new service is device agnostic.
     
    USSD (Unstructured Supplementary Service Data) is a menu-based system that enables interfacing with content based services. Instead of a browser, which requires an internet / GPRS connection), the USSD menu acts as browser to pull content to the phone.
     
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 7.4 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications and multi lingual EPG. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008
     
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 262 million customers across its operations at the end of July 2012. To know more please visit,www.airtel.com