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    Airtel digital TV premieres Oscar winner ‘The Curious Case of Benjamin Button’ on Indian television
    - Available from September 25 for only Rs. 50 on PPV - 
     
    New Delhi, September 24, 2009:As part of its on-going festive celebrations, Airtel digital TV- the DTH service from Bharti Airtel - today announced the premiere of Oscar-winner and Brad Pitt starrer – ‘The Curious Case of Benjamin Button’ on its Pay Per View (PPV) service. This critically and commercially acclaimed film will be aired for the first time on Indian television. The movie will be available from Friday, September 25 on the PPV service of Airtel digital TV at Rs. 50 only. Customers can order the film either for a full day or for any of the shows in a day by visiting the website www.airtel.in/digitaltv or SMSing the Movie Code to 54325 or SMSing START to 54325 from their registered mobile number. 

    Announcing the TV premiere, Sugato Banerji, Chief Marketing Officer – DTH, Bharti Airtel said, “Airtel digital TV is known for premiering the biggest hits and blockbusters on Indian television and with ‘The Curious Case of Benjamin Button’ we are offering our viewers the perfect opportunity to enjoy the latest blockbusters and wholesome entertainment during the festive season.”

    Airtel is also providing a special bundled offer which gives customers a chance to book two Oscar-winning movies for a full day for only Rs. 75 - ‘The Curious Case of Benjamin Button’ alongwith ‘The Pelican Brief’.

    An adaption F. Scott Fitzgerald's story, The Curious Case of Benjamin Button, directed by David Fincher, is about a man - Benjamin Button (played by Brad Pitt) who is born in his eighties and ages backwards. Set in New Orleans from the end of World War I in 1918, into the 21st century, the film follows his journey of that is as unusual as any man’s life can be and is a time traveler’s tale of the people and places he bumps into along the way, the loves he loses and finds, the joys of life and the sadness of death, and what lasts beyond time. 

    Airtel digital TV – the DTH service from Bharti Airtel – is the sole national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. These two technologies combine the benefits of higher compression with better performance under low signal strength, which enables us to deliver a distinctly clearer picture on our customer’s TV in comparison to any other comparable broadcasting technology. Additionally, Airtel digital TV brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care. 

    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 105.20 million customers as of end of June 2009, consisting of 102.37 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal. 

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit: 
    www.airtel.in