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    Airtel digital TV to premiere UTV’s Phir Kabhi ahead of theatre release
    - Available from August 22 on Pay Per View for Rs. 50 - 
    New Delhi, August 22, 2009 : digital TV-the DTH service from Airtel-today announced the premiere of UTV Motion Pictures Plc.’s Phir Kabhi on its Pay Per View (PPV) service – ahead of its theatre release. Starring Mithun Chakraborty, Dimple Kapadia, Gulshan Grover and Rati Agnihotri, Phir Kabhi tells the tale of two high school sweethearts who rekindle their romance at a school reunion decades later. 

    The movie will premiere today, August 22 at Rs. 50 on digital TV and customers can order the movie either on the website www.airtel.in/digitaltv or by SMSing the Movie Code to 54325. Customers can book a show for a day and watch it at any of the time slots convenient to them . 

    digital TV – the DTH service from Airtel - uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care. 

    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 108 million customers as of end of July 2009, consisting of 105.18 million mobile customers. Bharti Airtel has been ranked among six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in India. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit