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    airtel digital TV voted favourite DTH service in key metros in customer satisfaction survey on India’s Favourite DTH operator
    - Airtel digital TV leads industry on 4 of the 8 survey parameters
    - Gains ground in Southern markets-leads in Hyderabad, Chennai and Delhi
    - 2nd rank validates consistent 18 month leadership in new customer additions 

     
    New Delhi, Wednesday, August 25, 2010 : Airtel digital TV – the DTH service from Bharti Airtel - has been voted the favourite DTH service by customers in key metros in a nationwide customer satisfaction survey by MaRS on India’s Favourite DTH Operator. Conducted across 8 cities, Airtel digital TV emerged on top in 4 of the 8 parameters of the survey, namely- Availability of other payment options, Innovative Services and more crucially Uninterrupted Services and Complaint Redressal. 

    Coming in as the 5th operator, Airtel digital TV for the past 18 months has been leading monthly customer additions and today has 3.5 million customers. The fact was validated in the survey that showed it to be gaining ground in Hyderabad, Chennai as well as Delhi. With over 10,000 certified engineers and a world class call centre, Airtel digital TV has set the new benchmarks of first time installation and fault repair at 4 hours. Overall, Airtel digital TV was ranked as the 2nd Most Favorite DTH operator across India. The HT-MaRS survey interviewed 2011 respondents across Delhi, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore and Hyderabad.

    According to Mr. Ajai Puri, Director & CEO-DTH services, Bharti Airtel, "We would like to thank all our customers for reposing their faith in brand Airtel. This is vindication of our belief that our investments in technology, content, distribution and customer service will help us take a faster, disproportionate of customer mindshare in the category. We are committed to providing the services that help consumers make the most out of their DTH and ensure a superior viewing experience that mirrors the latest world standards." 

    To ensure uninterrupted quality of services, Airtel digital TV uses an ALC (Automatic Level Control) satellite to boost signal strength by over 17% for better service during adverse weather conditions. This is further complemented by Airtel’s investment in a Disaster Recovery Site at Bangalore to serve as a back up to its main uplinking facility at Manesar. In addition to this the heavy rain fall areas like Mumbai, Kerala are well serviced through a 20% larger size dish to ensure better transmission. Airtel's DTH service comes via ISRO's powerful INSAT 4 C-R satellite. 

    Airtel digital TV – the DTH service from Bharti Airtel – is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. Airtel scaled another feat by introducing for the first time in India, its digital TV recorder that offered the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.

    About Bharti Airtel Limited :Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 186 million customers across its operations at the end of July 2010. To know more visit www.airtel.in