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    Airtel launches next-gen interactivity on its DTH service

    Announces iCity, iNet and tPortal services on Airtel digital TV powered by Infosys

    • Infosys Digital convergence platform on Airtel digital TV to bring in best in class digital and interactive applications
    • For the first time in India, customers can enjoy internet experience, online shopping, personalized stock quotes, news, local events and traffic updates on Airtel digital TV

    Bangalore, October 15, 2008: Bharti Airtel, India's leading integrated telecom services provider, today announced it has entered into an innovation and technology partnership with Infosys Technologies Limited (Infosys), to deliver superior customer experience to the customers of Airtel digital TV, its Direct To Home (DTH) TV service. As part of its Digital Convergence Platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.

    Airtel’s cutting edge digital TV technology in combination with Infosys’ Digital Convergence Platform will bring digital lifestyle applications offering interactivity and personalization into the living room. This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customized information. For the first time in the country, TV-viewers will now be able to access local city information through interactive applications such as iCity, enjoy hassle-free Internet experience on their TV withiNet and get live and personalized Stock Quotes, Breaking News, Horoscopes, Cricket Scores and Shopping deals in the city without interrupting their TV-viewing experience. In a first of its kind service, Airtel digital TV customers can also look forward to enjoying shopping at the touch of their remote button through an interactive TV-based commerce application called tPortal. In addition, a host of other innovative applications are planned for release over a period of time.

    Speaking on the occasion, Mr. Atul Bindal, President - Telemedia Services, Bharti Airtel said, “Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel’s partnership approach to innovation and its commitment to deliver the best in world technology to its customers. With this partnership, Airtel aims to revolutionize the TV-viewing experience and usher in the future of television in the country.”

    Commenting on the uniqueness of the underlying technology, Mr. S.D. Shibulal, Chief Operating Officer, Infosys said, “At Infosys, we are focused on helping our clients compete effectively by creating differentiated product experiences for their customers. The Airtel digital TV is an exemplar of this focus. The technology platform that powers Airtel digital TV brings the power of computers to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using our regular home TVs. This technology also makes it possible to have converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box.”

    About Bharti Airtel Limited 

    Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of around 80 million customers as of end of September 2008, consisting of 77.48 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.


    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 78,540 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit http://www.bhartiairtel.in/. 

    About Infosys Technologies Limited

    Infosys (NASDAQ: INFY - News) defines, designs and delivers IT-enabled business solutions and products that help Global 2000 companies win in a Flat World. These solutions focus on providing strategic differentiation and operational superiority to clients. With Infosys, clients are assured of a transparent business partner, world-class processes, speed of execution and the power to stretch their IT budget by leveraging the Global Delivery Model that Infosys pioneered. Infosys has over 94,000 employees in over 40 offices worldwide. Infosys is part of the NASDAQ-100 Index. For more information, visit www.infosys.com