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    digital TV from Airtel to premiere Khuda Kay Liye
    - Available from May 20 on PPV for Rs. 50 -
    New Delhi, May 14, 2009: digital TV from Airtel today announced the television premiere of the critically acclaimed movie Khuda Kay Liye on its Pay Per View (PPV) service. The first Pakistani movie to be screened in India after four decades, Khuda Kay Liye focuses on the difficult situation Pakistanis in particular and the Muslims in general find themselves in post 9/11. The movie has received both critical and commercial acclaim worldwide for its brilliant story and outstanding performances by the cast including Indian actor Naseeruddin Shah. The movie will premiere on May 20, 2009 at Rs. 50 and will be available for four weeks to all discerning digital TV customers. digital TV customers can order the movie either on the website www.airtel.in/digitaltv or by SMSing the Movie Code to 54325. 
    Announcing the TV premiere, Sugato Banerji, Vice President – Marketing, Bharti Telemedia said, "We deliver value to our customers by providing the best movies to make their TV viewing experience truly magical. The recent premiere on our PPV service of titles like The Dark KnightFiraaq and Aa Dekhen Zara has received incredible response and was greatly appreciated by our customers. Khuda Kay Liye is the first among many critically acclaimed films from across the world that will premiere on digital TV."  

    digital TV from Airtel uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care.

     About Bharti Airtel Limited: 
    Bharti Airtel Limited, a group company of Bharti Enterprises, is one of Asia's leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 96.6 million customers as of end of March 2009, consisting of 93.92 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 101,337 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit: