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    digital TV from Airtel to premiere Percept’s “8x10 Tasveer”
    Available from June 5 on Pay Per View for Rs. 50

    New Delhi, June 2, 2009: digital  TV-the DTH service from Airtel-today announced the television premiere of the Akshay  Kumar-starrer 8x10 Tasveer on its Pay Per View (PPV) service. Directed by  Nagesh Kukunoor and produced by Percept Picture Company, 8x10 Tasveer is a story about  a man who has a supernatural gift of being able to delve into the past of dead  people by touching an object belonging to them. The movie will premiere on June  5 at Rs. 50 on digital TV and customers can order the movie either on the  website www.airtel.in/digitaltv or by SMSing the Movie Code to 54325. The movie will also be available for customers  of digital TV interactive -the IPTV service from Airtel- and can be ordered from the TV  itself.    

    Announcing the TV premiere, Sugato Banerji, Vice  President – Marketing, Bharti Telemedia said, “By showcasing popular and  recently-released movies such as 8x10  Tasveer on our PPV service, we offer our DTH customers the luxury of blockbuster  entertainment right in the comfort of their homes – all for a very nominal  price. This comes close on the heels of the premiere of other recent titles  like Delhi 6 on our PPV service. Airtel digital TV customers can look forward to  enjoying many more such hit titles in the days to come”. 

    Navin Shah, CEO, Percept Picture Company Limited, says, “Akshay kumar starrer Jumbo and Hello featuring Salman Khan, Katrina Kaif were some of the recent  movies which we premiered on digital TV and have seen tremendous success. We  are pleased to now offer 8x10 Tasveer on PPV to audiences at home. Our  partnership with Airtel digital TV will provide many more exciting titles over  time that viewers will appreciate.”

    digital TV – the DTH  service from Airtel - uses the latest MPEG4 standard with DVB S2 technology,  which translates into exceptional  picture clarity and consistent high-quality audio for the customer. It  brings many firsts to the DTH segment in India including a Universal Remote which operates both the  Set Top Box and TV set as well as Interactive  Applications which give customers the freedom to book movie tickets, travel  package and shop for branded products, among others. Users can also access  city-specific news and update themselves on the latest stock news. We are also the  only one to offer our customers the pleasure of listing to ad-freeWorldspace Satellite radio. All this is  backed by 24x7 customer care. 

    About Bharti Airtel Limited: 

    Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka, with an aggregate of 100 million customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

    Bharti  Airtel is structured into three strategic business units - Mobile services,  Telemedia services and Enterprise  services. The mobile business offers services in India  and Sri Lanka.  The Telemedia business provides broadband and telephone services in 95 cities,  DTH services and has recently forayed into the IPTV services. The Enterprise business  provides end-to-end telecom solutions to corporate customers and national and  international long distance services to carriers. All these services are  provided under the Airtel brand. Airtel’s high-speed optic fibre network  currently spans over 101,337 Rkms covering all the major cities in the country.  The company has two international landing stations in Chennai that connects two  submarine cable systems - i2i to Singapore  and SEA-ME-WE-4 to Europe.
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    About Percept Picture Company (PPC):

    Established in 2002, Percept Picture  Company (PPC) is India's  fastest growing and fully integrated Content Creation, Aggregation and  Distribution Company. PPC expertises in producing Motion Pictures, Television  Software, Film Distribution and Marketing, Ad Film Production, Corporate Films,  Live Events and Special Projects. PPC produces innovative and quality films  through an efficient film making process, by integrating content production,  distribution, tie-ups for exhibitions, broadcasting and music rights. Through  innovative marketing, content quality and distribution techniques, PPC has  succeeded in securing long term relationships with its clients. 

    Percept Picture Company is a part of  Percept Holdings, a strategic holding company that promotes, owns and manages a  spectrum of marketing communication companies. Percept Holdings has a  capitalized billing of INR 16.5 billion and employs over 1,000 employees in 64  offices across 22 locations.