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    Experience the magic of High Definition this festive season with Airtel digital TV and Sony India!
    Get Airtel digital TV HD for just INR 1750 OR Airtel digital TV HD Recorder for just INR 3750 on purchase of Sony BRAVIA 32 (81 cms) and above
    Customers have the option of either a 2-month subscription to the Economy Sports Pack OR a 3-month subscription to the South Economy Sports Pack that have 7 True HD channels
    New Delhi, September 27, 2011: Riding on the success of their partnership during the sports season earlier this year, Airtel digital TV-the DTH service from Bharti Airtel and Sony India have once again come together for an exclusive partnership for the upcoming festive season. Customers purchasing Sony BRAVIA 32 (81 cms) and above can experience the magic of High Definition (HD) on next generation MPEG4 DVBS 2 DTH technology from Airtel digital TV. This offer is valid for BRAVIA purchased upto 31st Oct 2011.
    The offer would enable customers who purchase Sony BRAVIA 32 (81 cms) and above to get to have an Airtel digital TV HD for just INR 1750 OR an Airtel digital TV HD Recorder for just INR 3750. This entails a saving of INR 1140 over existing market prices of Airtel digital TV HD and HD Recorder. What's more, both these offers come bundled with Free Monthly Subscription Packs. Customers could choose to either opt for a 2-month subscription to the Economy Sports Pack OR a 3-month subscription to the South Economy Sports Pack, both of which include all the 7 True HD channels available on Airtel digital TV.
    According to Mr. Shashi Arora, CEO- DTH, Media, Bharti Airtel, “There is a growing demand for HD in India, as is evident from the increasing sales of flat panel HD TV’s. DTH being the most digitally advanced medium that can deliver HD content through a set top box, makes for a truly immersive TV viewing experience. Our partnership with Sony will help further expand the HD category and make it convenient for more customers to bring home the magic of HD with Airtel digital TV.”
    Mr. Tadato Kimura, General Manager, Marketing Sony India, said, “As part of consumer promotion offers this festive season, we have decided to tie-up once again with Airtel so our customer can experience High Definition television viewing in the comfort of their home. He added saying, “During the cricket World Cup season, we received very good response for the Sony-Airtel bundle offer and we hope that it will generate positive response this festive season as well.”
    The Airtel digital TV offering is inclusive of the cost of the set top box and installation charges. Both the Economy Sports Pack and the South Economy Sports Pack are inclusive of all the leading sports channels i.e. ESPN, Star Sports, Star Cricket, Ten Sports, Ten Cricket, Ten Action+, DD Sports and SetMax.
    About Airtel digital TV
    Airtel digital TV – the DTH service from Bharti Airtel – has over 6.5 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. Airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere. Airtel has also HD services to its portfolio. All this is backed by 24x7 customer care. Airtel digital TV launched its services in October 2008.
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers in India. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek Bharti. Airtel had over 233 million customers across its operations at the end of August 2011. To know more please visit, www.airtel.in
    About Sony India Pvt. Ltd.
    Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 5,000 dealers and distributors, 270 exclusive Sony outlets and 20 direct branch locations. Sony India also has a strong service presence across the country with 255 service outlets. For more details, please visit: www.sony.co.in