• The official game for Tees Maar Khan launched across all three screens DTH, Mobile and Web for the first time!
• UTV Indiagames to partner airtel digital TV for its gaming platform
• First triple play movie based game available exclusively to over 4.7 airtel digital TV customers
Mumbai, December 13, 2010 : Look out for TMK! Already known as the biggest conman in the reel world, TMK is now all set to spread his art of conning in the gaming space! Challenging gamers to play as his character of TMK, UTV Indiagames and airtel digital TV along with Akshay Kumar, Katrina Kaif and director Farah Khan, have launched the official multi-platform game for the movie - Tees Maar Khan. The movie is scheduled to release on 24th December '10.
Taking the Bollywood gaming phenomena to a whole new level, for the first time in India - UTV Indiagames launched the game across three platforms - Mobile, PC and DTH! For gamers to enjoy this enthralling game on their television screens, the company associated with one of the leading national DTH service – airtel digital TV, to launch the official game. The first ever movie based game that would be exclusively available for over 4.7 million airtel digital TV customers, enables them to enjoy gaming on airtel digital TV, mobile or broadband(PC). Customers just need to press the Games button on their universal remote to select the game and get started as per instructions.
Playing as TMK himself, the gamers have to rob a series of banks, museums and a train filled with tons of gold, tactfully avoiding the patrolling guards and various high-tech security devices! A fun stealth puzzle game, with pulse pounding chase sequences broken into three stages, will put the gamer's reflexes to test as they immerse more deeply into this stylishly interactive game.
Inspired from the scenes of the movie, Stage one - The Bank Robbery marks the start of TMK's career in the world of crime! He has to cross three levels robbing banks by breaking through the security, cracking the lock and escaping with the loot before the alarm is activated! Moving on the Stage two - The Museum Heist, TMK now has to steal precious artifacts from some famous museums and pass through three such levels to finally come to the final stage - The Great Train Robbery! In this set, TMK is assigned with the greatest and most audacious haul of all times i.e. to rob a moving train! Here the gamer has to jump from one bogey to another, reach the special compartments to infiltrate the heavily guarded interior and steal the precious cargo through three levels!
Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, "Tees Maar Khan is undoubtedly the most eagerly awaited films of the year which will appeal to the masses at large. Adopting the same strategy, we are ensuring an all time access to the movie through a very engaging game. For the 1st time ever a movie based game is witnessing launch across three gaming platforms simultaneously and we are pleased to associate with airtel digital TV who will take the game experience to a whole new level. With creativity, interactivity and a story oriented game play on all three platforms, we are sure the game will be a blockbuster in itself"
Mr. Sugato Banerji, Chief Marketing Officer, DTH Services - Bharti airtel said "At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. airtel digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of three screens, be it our mobile recording feature and now Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers."
Farah Khan, director of Tees Maar Khan, said, "Movie based games are definitely becoming popular among both gamers and movie enthusiasts today. They help the movie reach out to the masses, introducing the premise of the film and giving them a chance to experience it even before the release. The game truly brings on interactivity as the gamer almost becomes a part of the movie, playing as Tees Maar Khan conning his way through three stages, just like the movie. We are pleased to partner with UTV Indiagames and airtel digital TV to launch, for the first time ever, the TMK game not on one but multiple platforms like DTH, Mobile and PC."
About airtel digital TV
airtel digital TV - the DTH service from Bharti airtel - has over 4.7 million customers and is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 - currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, airtel digital TV was the first to bring many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as several unique Interactive Applications. airtel digital TV recorder was the first to offer the capability to record live television, anytime, anywhere and recently added HD services to its portfolio. Users can also update themselves on the latest stock news. All this is backed by 24x7 customer care. airtel digital TV launched its services in October 2008.
About UTV Indiagames:
UTV Indiagames is India's largest integrated game developer-publisher across mobile, online and the Interactive Television. The company has been a pioneer in the mobile gaming space and has partnered with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others whose IP has been published across global leading telecoms including Verizon, Vodafone, Bharti airtel, AT&T, Telstra and others. Some of UTV Indiagames’ successful titles include the first Spiderman game on mobile, Bioshock, Garfield, Godzilla and Warchess (iPad). Two of the largest IPs developed and published by UTV Indiagames includes the IPL cricket franchise for mobile, iPhone, iPad and online as well as the hit game Bruce Lee on all mobile, iPhone and iPad platforms. In India the company runs the only subscription based PC games service called "Games on Demand" across all major broadband operators. UTV Indiagames' triple-play games model is complimented by its presence as the largest operator of ITV Games Services with leading satellite TV service providers in India.
About UTV Motion Pictures
Established in 1995, UTV Motion Pictures has played an active role in pioneering the studio model in the Indian film industry, where it is able to leverage script development, budget and time management and international distribution.
UTV Motion Pictures has emerged as a strong player in Indian and International cinema with the success of movies like BAFTA nominated Rang De Basanti, Khosla Ka Ghosla, The Namesake, A Wednesday! UTV has co-produced movies like Ashutosh Gowariker's Jodhaa-Akbar, which was the biggest blockbuster of 2008 and M. Night Shyamalan's The Happening which is amongst the top grossers in Hollywood. UTV has also distributed movies like Aamir Khan's directorial debut Taare Zameen Par & his production Jaane Tu Ya Jaane Na in the international markets. In the year 2009, UTV produced and distributed successful movies like Dev. D, Kaminey and Wake Up Sid and delivered this year's biggest blockbusters Prakash Jha's Raajneeti and a co-production with Dharma - I Hate Luv Storys. With two small films - Udaan and Peepli Live making it big at the box office, the studio house has an equally aggressive slate of movies coming up with Farah Khan’s Tees Maar Khan, Rajkumar Gupta's No One Killed Jessica, Vishal Bharadwaj’s Saat Khoon Maaf and many more.
About Bharti Airtel Limited : Bharti airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti airtel had 200 million customers across its operations. To know more visit www.airtel.in