“Airtel has always been at the forefront of service innovation. This solution is yet another example of how we are extending the possibilities of online commerce to make Indian enterprises more competitive. Through this strategic alliance, Airtel is aiming to build an ecosystem, which will allow more safe and secure web transactions to consumers and provide the much needed impetus to e- commerce and m-commerce transactions,” said Mr. David Nishball, President, Enterprise Services, Bharti Airtel Ltd.
The VIP Services work through a token that integrates with the Enterprise customer's existing Website to strengthen and streamline its network security and help prevent account takeovers. Enterprises can choose from different types of credentials, such as credit-card sized form factor or tokens shaped like a memory stick, to provide the most convenient option to their end customers. The tokens help end customers with a two layer security approach by entering a "one time password" (OTP) after they have entered their standard user name and password. These tokens or credentials can be used at any VIP member site. For Enterprises, these solutions are on a hosted platform and are therefore easy to deploy, with no additional investment in infrastructure and minimum operational expense.
"With an increase in cases of phishing and identity theft, more businesses than ever are seeing online/digital security as the key driver to attract and grow relationships with their customers; it's all about trust," saidShekhar Kirani, Vice President, VeriSign India . "Our partnership with Bharti Airtel has now reached a critical stage where we are ready to deliver our VIP Services to the India market, designed to strengthen and protect consumers' online identities. This partnership combines the globally trusted VeriSign brand and its VIP Services with Bharti Airtel's strong in-country reach, support and expertise. Together, they create what is perhaps the most compelling value proposition for businesses to capture and rebuild consumers' online confidence and trust ."
VIP Services can be deployed across organisations with large consumer bases such as online gaming, SaaS, online retail, financial services, transactional portals, travel portals, Telecoms and ISPs, e-gov initiatives, healthcare/life sciences, etc. Moreover, the VIP Services can also be used within large organizational ecosystems such as broker/dealer, insurance networks, healthcare extranets, and others.
This is the second product of the Airtel-VeriSign partnership following the set up of the Regional Internet Resolution Site (IRS) in India in June 2008. Airtel and Verisign had entered into a strategic partnership in June 2008 to bring strong capabilities in the security domain in India .
Types of VIP Services:
VIP Services consists of 1) the VIP Authentication Service, which is a hosted two-factor authentication solution that provides a more secure online experience for end users by adding an extra layer of security on top of traditional user-names and passwords; and 2) the VIP Fraud Detection Service, a risk-based authentication solution that invisibly monitors for any fraudulent activities.
About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is India 's leading integrated telecom services provider with an aggregate of around 82.6 million customers as of end of October 2008, consisting of 80.19 million mobile customers. Bharti Airtel Limited has been voted as India 's most innovative company, in a survey conducted by The Wall Street Journal.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 95 cities, DTH services and is foraying into the IPTV segment. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 83,000 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe . For more information, visit www.bhartiairtel.in/