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    Bharti Airtel rated as India's Best Enterprise Connectivity Provider
    New Delhi, December 6, 2009 : Bharti Airtel, Asia’s leading integrated telecom service provider, has been rated as India's Best Enterprise Connectivity Provider for 2009 at the annual Users’ Choice Awards. Instituted by PC Quest, the awards are based on an IDC survey among 243 large enterprises spanning all sectors and spread over top eight Indian cities across four zones. The survey included face-to-face interactions with chief information officers (CIOs) and IT decision makers of enterprises. The recognition comes on the back of Bharti Airtel being adjudged as the 'Most Future Ready Enterprise Connectivity Provider Brand' at the 2008 edition of the Users’ Choice Awards. 

    On receiving the award, Mr. Chris Tobit, Director Sales & Operations, Enterprise Services, Bharti Airtel, said, “It is a huge honour for Airtel to be recognized as the topmost player in the enterprise connectivity segment. Our extensive services portfolio enables us to offer innovative, flexible propositions for our enterprise customers. The recognition is reiteration of our commitment to creating compelling differentiators for our customers, through high-value products, superior customer service and leading edge enterprise solutions.”

    These awards indicate the strength of each brand in their respective industry. Brands were rated based on a User Perception Index. In order for a brand to qualify for the Users' Choice club, at least 5% of the total respondents had to currently own it. The survey sought information on 5 basic aspects including Top of Mind recall, Primary brand owned, Brand preference for future purchase, Reasons for using current brand, Reasons for preference of future brand. 

    The Users’ Choice Awards conducted annually by PC Quest and IDC is one of the most credible surveys that maps the mind share (for brand perception) of Indian IT enterprise buyers for different brands of IT products and solutions. 

    About Bharti Airtel Limited:Bharti Airtel Limited, a group company of Bharti Enterprises is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. The company has an aggregate of over 115 million customers as of end October 2009, consisting of 113.2 million mobile customers. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. 

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides Direct-to-Home TV services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 113,326 Rkms covering all the major cities in India. The company has two international landing stations in Chennai and Mumbai, connecting two submarine cable systems - i2i to Singapore and SEA-MEWE-4 to Europe. For more information, visit www.airtel.in