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    Bharti launches India's first private sector National Long Distance service



    Unveils new Brand  “IndiaOne” and Strategic roadmap





      In phase I “IndiaOne” to launch carriers’ carrier service 
    Announces deep discount to any operator who wants to interconnect with “IndiaOne” 
    Deep discounts to enable operators to pass benefits on long distance telephony to its Customers 
    Key highlights to include no port charges to be levied – a first time in India.
    First time in India customer to have choice in voice & data products 



    New Delhi, December 17, 2001: Bharti Telesonic – a subsidiary of Bharti Televentures Ltd., today announced the launch of India’s first private sector National long distance service. Bharti also announced that it would offer its long distance services under a new brand called “IndiaOne”.   

    As a Carriers’ Carrier, “IndiaOne”  welcomes all operators.

    In phase – I  Bharti from today will offer its network to all carriers on a non-discriminatory basis.  Carriers can now connect to Bharti’s network and enjoy rates, which will enable them to offer deep discounts to the end-consumer.  A total investment of Rs.1400 crores is planned for the project, of which Rs.800 crores has already been spent. 

    According to Chairman and Group Managing Director, Bharti Enterprises, Mr. Sunil Bharti Mittal, “The launch of “IndiaOne” further underlines the spirit enshrined in NTP 99.   The vision of providing consumers with a choice and the finest value for money.  It is also a testimony to Bharti’s vision of building Indian Telecom Infrastructure.  I am pleased today as we at Bharti have once again opened a new chapter in the vital process of privatization of the telecom sector in India."

    According to Mr. N. Arjun, Chief Executive Officer of Bharti Telesonic “IndiaOne”  will bring the latest technology and state of the art infrastructure to ensure that the quality of service is truly world-class”. 

    “IndiaOne” to bring in the following benefits to the customer:


       The benefit of choice:Every where in the world carriers and 
              consumers have a choice in selecting their preferred carrier. With
              “IndiaOne” this need of the carriers and consumers in India will be 



       The benefit of lower long distance charges: The rates “IndiaOne” will 
              offer to the carriers will enable the carriers to provide deep discounts 
              to the end consumer.



       The benefit of new products: In Phase-II, “IndiaOne” will offer  
              Carrier  Access Circle (CAC) and new value added services to the 
              consumers in India like pre-paid STD calling cards, free phone 
              service, premium rate services etc. CAC will give the end-customer a 
              choice in selecting his carrier of long distance calls. These are typically
              available to consumers in many developed countries and will now be 
              easily available here.




    “IndiaOne”- Leading Edge Technology:   

    The Bharti network is based on an IP centric backbone.  The network deploys high capacity fibre optic network to carry both voice & data traffic.  The multi services platform comprises TDM switch layer, an ATM & IP layer and an Intelligent network (IN) to offer value added services like prepaid calling card, free phone service, premium rate service, universal access number and virtual private networks (VPN).

    “IndiaOne” - The Network Rollout:

    “IndiaOne” has laid approximately 12000 kilometers of optical fibre cable covering 50 cities.  The current plans include another 14000 kilometers over the next 12 – 15 months.  At present “IndiaOne” has switches in 9 cities and nodes in 50 cities.  “IndiaOne” has tied up with world-class leaders like Lucent, Siemens, Alcatel, Nortel and Corning for providing state of the art technology.  While Siemens will provide the switch and the IN platform,  Alcatel will provide the ATM switch.  Nortel will provide the SDH equipment and Corning the fibre.  Lucent will provide the billing system.


    About Bharti Tele-Ventures


    Bharti Tele-Ventures, a company promoted by the Bharti Telecom, is India’s leading provider of telecommunications services (cellular, fixed line, V-SAT and Internet services). Bharti Tele-Ventures intends to expand the range of telecommunications services to provide national long distance services and broadband solutions. The operations of Bharti Tele-Ventures are segmented into four 100% owned companies: Cellular - Bharti Cellular, Access – Bharti Telenet, Long Distance - Bharti Telesonic, Broadband Solutions –Bharti Broadband Networks. 

    Bharti Tele-Ventures had an aggregate subscriber base of approximately 1,275,000 as of September 30, 2001, comprising of 983,000 cellular, 128,000 fixed line and 164,000 internet access subscribers. Bharti Tele-Ventures, a holding company, has the largest cellular footprint in India, with its existing six and nine additional circles, covering 92% of the India’s present cellular subscribers. Cellular services currently constitute the largest portion of Bharti Tele-Ventures’ business in terms of revenues and the Company expects this to continue in the foreseeable future.

    Bharti Tele-Ventures has entered into licenses for four fixed-line circles in addition to existing operations in Madhya Pradesh. Since starting operations in 1996, BTVL has also concluded four mergers and acquisitions, including the first three deals in the telecommunications services sector (purchase of equity interests in Andhra Pradesh, Karnataka, Chennai and Kolkata circles). Its pan-India footprint covers the major telecommunications circles in India.

    Bharti Tele-Ventures has been at the forefront of technology with its world-class products and services. Established in 1995, Bharti has been a leading player in the telecom sector with many firsts to its credit. 

    Bharti has always believed in creating strong partnerships with its joint venture partners. Today SingTel, Singapore and Warburg Pincus, USA are Bharti’s lead joint venture partners. 

    Bharti’s other joint venture partners include Telia of Sweden, AIF Funds Management Ltd., Mauritius, International Finance Corporation, USA and New York International, USA. 

    Bharti has many firsts to its credit, ranging from being the first cellular service in Delhi,. and first private operator to launch of India’s first private sector fixed line service in the state of Madhya Pradesh, which is today India’s largest private basic telephone service.

    AirTel, the mobile service brand from Bharti has defined the cellular business through continuous marketing and technological innovations, consistently setting new benchmarks for the Indian mobile industry. AirTel has the unique distinction of being chosen India’s best cellular service four years in a row by receiving the Techies award in 1997, 1998, 1999 and 2000. 

    The most significant development in Bharti’s growth drive has been its recent wins in the 4th cellular licence bidding process. Bharti has today emerged as India’s largest mobile services company with a footprint that spans across 15 states, 1.8 million sq. k.m. covering 593 million people. Bharti plans to offer nationwide broadband and long distance services in addition to providing world-class fixed line services in Delhi, Haryana, Karnataka, Tamil Nadu and Madhya Pradesh. Today Bharti’s telecom services footprint encompasses the entire telecom value chain and runs from Himachal Pradesh in the north to Tamil Nadu in the south, from Mumbai in the west to Kolkata in the east. Today, Bharti is India’s leading telecom services company in the private sector.