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    Increases data benefits on pre-paid packs by up to 67%
    Added data benefits on monthly packs to boost data consumption amongst existing users by offering more value; Sachet Packs to drive affordability and help bring first time users online
     

    New Delhi, July 17, 2016: Bharti Airtel (“Airtel”), India’s largest telecommunications services providers, today announced an effective reduction in pre-paid data tariffs by increasing data benefits on some of its pre-paid data recharge packs. Airtel customers will now enjoy more value on these existing packs and can add to their mobile internet experience by staying online longer and download more of their favorite content.

     

    Under the revised data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data vs 3 GB earlier, an increase of 67%. Similarly, the Rs 455 pack 4G/3G pack now offers 50% more data by increasing data benefit to 3 GB from 2 GB. The Rs 989 4G/3G pack will now offer 10 GB data vs 6.5 GB earlier, offering 54% more benefits.    

     

    2G/3G/4G Sachet Packs also see major increase in benefits. The Rs 25 2G pack now offers 45% more data at 145 MB vs 100 MB earlier, while the Rs 145 4G/3G pack now offers 32% more data benefits at 580 MB vs 440 MB earlier. Even the Rs 5 one day 2G data pack benefits have been increased by 48% to 30 MB keeping in mind non-regular/first time users, particularly in rural markets.

     

    Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel said, “At Airtel, we always aim to deliver a great mobile experience and value to our customers. These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country. Given the deepening smartphone penetration and Airtel’s roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online.” 

     

    New Monthly Packs

     

    Pack Type

    MRP (Rs)

    Current Data Benefit

    New Data Benefit

    Validity

    % Increase

    4G/3G

    455

    2 GB

    3 GB

    28 days

    50%

    4G/3G

    655

    3 GB

    5GB

    28 days

    67%

    4G/3G

    755

    4 GB

    6GB

    28 days

    50%

    4G/3G

    855

    5 GB

    7 GB

    28 days

    40%

    4G/3G

    989

    6.5 GB

    10 GB

    28 days

    54%

     

    New Sachet Packs

     

    Pack Type

    MRP (Rs)

    Current Data Benefit

    New Data Benefit

    Validity

    % Increase

    4G/3G

    5

    15 MB

    20 MB

    1 day

    32%

    4G/3G

    23

    70 MB

    90 MB

    3 days

    29%

    4G/3G

    53

    160 MB

    200 MB

    5 days

    25%

    4G/3G

    145

    440 MB

    580 MB

    14 days

    32%

    2G

    5

    20 MB

    30 MB

    1 day

    48%

    2G

    25

    100 MB

    145 MB

    3 days

    45%

     

    About Bharti Airtel:

    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 361 million customers across its operations at the end of May 2016. To know more please visit, www.airtel.com