Airtel and RIM Launch the BlackBerry Bold 9700 Smartphone in India
Delhi, India, January 28, 2010 : Airtel, Asia’s leading integrated telecom services provider, and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM), a world leader in wireless innovation, today announced the launch of the BlackBerry® Bold™ 9700 smartphone for Airtel customers in India.
Priced at Rs 31990* and available at Airtel retail outlets across India, the BlackBerry Bold 9700 offers a wide range of communication and multimedia features packaged in a sleek and stylish design that will appeal to customers for both professional and personal use.
"Airtel has been a pioneer in providing business solutions to customers and was the first to partner with RIM to launch the BlackBerry solution in 2004. With Airtel's comprehensive nation-wide coverage, customers can stay connected 24X7. Today, BlackBerry smartphones and services have evolved to attract both business users and consumers and we are proud to introduce the new BlackBerry Bold 9700 smartphone to our customers in India. The cutting edge design and enhanced features set will give users of this ultra-stylish smartphone the benefits of staying connected while on the go,” said Raghunath Mandava CMO Airtel.
"We are pleased to launch the BlackBerry Bold 9700 smartphone with Airtel. The new BlackBerry Bold 9700 builds on the success of the original BlackBerry Bold and offers top-of-the-line functionality, features and performance in a sleek and elegant design that serves a broad range of customer interests,” said Frenny Bawa, Vice President, India, Research In Motion.
The BlackBerry Bold 9700 supports 3G HSDPA networks around the world and is equipped with a performance enhancing next-generation (624 MHz) processor and 256 MB on-board Flash memory. The exciting new BlackBerry Bold 9700 features built-in GPS and Wi-Fi®, a 3.2 MP camera with video recording and a sharp, dazzling display. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.
The BlackBerry Bold 9700 smartphone also supports BlackBerry App World™ which features a broad and growing catalog of mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more.
For more information visit http://in.blackberry.com
* VAT additional, where applicable.
About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. In South Asia, the company had an aggregate of over 125.3 million customers as of end December 2009, including 120.23 million mobile customers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.
Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in