Airtel and RIM Unveil the New BlackBerry Bold in India
New Delhi, September 18, 2008: Airtel and Research In Motion (RIM) today introduced the highly anticipated BlackBerry® Bold™ smartphone to customers in India. Priced at Rs. 34990, the BlackBerry Bold would be available by the end of September 2008 at Airtel authorized channels nationally.
The launch of BlackBerry Bold marks the beginning of a new era in business mobility in India. Crafted from premium materials inside and out, the BlackBerry Bold smartphone is the first BlackBerry® smartphone to support tri-band HSDPA high-speed networks around the world, providing superior functionality and performance for business professionals and power users.
The BlackBerry Bold smartphone integrates 802.11 a/b/g Wi-Fi® and GPS, which can pinpoint the user's location and supports location-based applications and services. It comes with a beautiful half-VGA (480x320 resolution at 217 ppi) color LCD that is fused to the undersurface of the lens, making images and videos appear in stunning definition and clarity. The smartphone also comes with rich multimedia capabilities including a media player for music, videos and photos and a 2 megapixel camera with video recording.
“We at RIM are excited with the response to BlackBerry® in the Indian market. Through the widened reach of Airtel, we look forward to penetrate the high level of consumer sophistication in the Indian market by introducing the new BlackBerry Bold which will set new benchmarks in business mobility by integrating elegance with powerful internet speed,” said Mr. Jim Balsillie Co-CEO Research In Motion.
“We are delighted with the opportunity to bring the BlackBerry Bold smartphone for Airtel customers" said, Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel. “We are always committed to introduce innovative and cutting edge technology to our users. BlackBerry Bold users will experience next generation technology and also be able to optimize their business and leisure time while on the move.”
Rich multimedia functionality with desktop-style web pages
The BlackBerry Bold smarpthone features a 2 megapixel camera with video recording capability and an enhanced media player that can display pictures and slideshows quickly, play movies smoothly in full screen mode, and manage an entire music collection. Audio can be played over the handset’s dual speakers in rich, stereo sound, and when using headphones or external speakers, the media player gives the user an equalizer with 11 preset filters – like "Lounge", "Jazz" and "Hip Hop" – that boost or soften audio ranges to create the perfect ambiance.
Managing music, pictures and video is made easy with the inclusion of Roxio® Media Manager for BlackBerry® as well as Roxio Photosuite® 9 LE in the BlackBerry® Desktop Manager software. Users can enhance pictures and create photo albums on the computer. For users that manage their collection with iTunes®, the new BlackBerry® Media Sync application provides a simple way to sync iTunes digital music collections with the smartphone*.
The BlackBerry Bold smartphone also comes with a newly enhanced, high performance browser, giving users an on-the-go web browsing experience with desktop-style depiction. The trackball mimics a mouse, making it easy to navigate sites in "Page View" or "Column View" or to zoom in on specific parts of a web page, while various emulation settings allow users to choose between the full desktop-style HTML content and layout or the mobile version.
Outstanding performance with superb phone features
Powering its robust communications and multimedia capabilities, including phone, email, messaging, organizer, browser, camera and media player, the BlackBerry Bold smartphone comes with a next-generation 624 MHz mobile processor, 128 MB Flash memory plus 1 GB on-board storage memory, and a microSD/SDHC memory card slot** that is conveniently accessible from a side door. DataViz® Documents to Go® is also preloaded, enabling users to edit Microsoft® Word, Excel and PowerPoint files directly on the smartphone.
The BlackBerry Bold smartphone also features a new acoustic design that increases the size of the phone’s audio sweet spot, improving listening quality and clarity. It comes with support for hands-free headsets, stereo headsets, car kits (including car kits that adhere to the Bluetooth Remote SIM Access Profile) and other Bluetooth peripherals, noise cancellation technology that offsets background noise, a powerful speaker phone and support for polyphonic, mp3 and MIDI ring tones.
Robust email and messaging
The BlackBerry Bold smartphone works with BlackBerry® Enterprise Server, which enables advanced security and IT administration within IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments, as well as BlackBerry® Professional Software for small businesses. It also works with BlackBerry® Internet Service, which gives users access to up to 10 supported work or personal email accounts (including most popular ISP email accounts).
* Certain music files may not be supported, including files that contain digital rights management technologies
** MicroSD/SDHC memory cards are available today in configurations of up to 8GB and the BlackBerry Bold is expected to support upcoming 16GB microSD/SDHC cards
About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s leading integrated telecom services provider with an aggregate of over 77.24 million customers as of end of August 2008, consisting of 74.77 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles. The Telemedia business provides broadband & telephone services in 94 cities and is foraying into the IPTV and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 78,540 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit http://www.bhartiairtel.in/
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Research In Motion, India
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