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    airtel launches Tees Maar Khan

    - Exclusive and rich VAS content for 150 million airtel mobile customers -
    • Exclusive mobile service partner for the much-awaited Tees Maar Khan
    • Rich VAS content for airtel mobile customers including:
       » 'Talk2Me' with Akshay Kumar on 22nd December, 2010 - airtel mobile can customers dial in and talk to the star      himself
       » Tees Maar Khan game on airtel Live
       » 'airtel Talkies' video previews from Tees Maar Khan

     
    New Delhi, December 22, 2010 : Enamoured by Akshay Kumar in Tees Maar Khan trailers? Did Katrina Kaif get your pulse racing in the number 'Sheila Ki Jawaani'? Now is your chance to catch Tees Maar Khan on your airtel mobile - sitting anywhere, at anytime! Bharti airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, announced that it has launched Tees Maar Khan - offering exclusive and rich VAS content for its 150 million mobile service customers across the country. airtel is the exclusive mobile service partner for the much-awaited Tees Maar Khan.

    Commenting on the exclusive partnership, Mr. Shireesh Joshi, CMO-Mobile Services, Bharti airtel said, "Today, we find customers increasingly rely on their mobile phones for almost everything they do - be it listening to music, watching videos or playing games. With the mobile device fast establishing itself as a preferred entertainment device for people across ages, airtel is committed towards improving the customer experience with innovative mobile service offerings and fresh content that help people enjoy different forms of entertainment. Today, we are proud to bring the Tees Maar Khan advantage to our customers across the country - getting them closer to their love for Bollywood and bringing them alive airtel's brand promise of dil jo chahe, paas laaye."

    "airtel's partnership with UTV Movies represents a promising conglomeration of telecom and Bollywood - one that will pave way for many of such strong industry partnerships in the future", added Mr. Joshi.

    Tees Maar Khan services available exclusively for airtel customers include:

    airtel customers can enjoy 'Talk2Me' with Akshay Kumar LIVE on 22nd December 2010 at 4 pm. Talk2Me is a unique platform for its customers to dial, connect and interact with their favorite stars on a real-time basis. Earlier this month - thousands of fans enjoyed similar interactive 'Talk2Me' sessions with Katrina and Farah Khan on 19th and 21st December 2010. To register, dial 50505 or SMS "TTM" to 50505 now! Charges include one-time registration charge of Rs. 15 and call charge of Rs. 2 per minute.
       
    Tees Maar Khan mobile game has been exclusively created for fans! Available on airtel Live for a standard Rs. 99 per download charge - start playing now, to enjoy one of the most popular mobile games in the country today.
       
    Download Tees Maar Khan wallpaper images etc from airtel Live
       
    Call 55225 to set Tees Maar Khan songs are your Hello Tune
       
    Tees Maar Khan movie preview is already available on 'airtel Talkies'. A 15-minute version of the film will be available for airtel customers 10 days post the theatrical release of the movie.
       
    'airtel Blog' went live on 21st December 2010 and will allow customers to listen to the star cast of Tees Maar Khan

    Mr. Siddharth Roy Kapur, CEO - UTV Motion Pictures said, "Tees Maar Khan is poised to be one of the biggest films of 2010 and our affiliation with airtel will further enhance the TMK experience and help us reach out to a large section of masses..We are confident that the TMK value added services from airtel will provide a unique interactive experience to our consumers".

    About Bharti Airtel Limited : Bharti airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti airtel has over 200 million customers across its operations. To know more visit www.airtel.in

    About Motion Pictures - UTV
    Established in 1995, UTV Motion Pictures has played an active role in pioneering the studio model in the Indian film industry, where it is able to leverage script development, budget and time management and international distribution.
    UTV Motion Pictures has emerged as a strong player in Indian and International cinema with the success of movies like BAFTA nominated Rang De Basanti, Khosla Ka Ghosla, The Namesake, A Wednesday! UTV has co-produced movies like Ashutosh Gowariker's Jodhaa-Akbar, which was the biggest blockbuster of 2008 and M. Night Shyamalan's The Happening which is amongst the top grossers in Hollywood. UTV has also distributed movies like Aamir Khan's directorial debut Taare Zameen Par & his production Jaane Tu Ya Jaane Na in the international markets. In the year 2009, UTV produced and distributed successful movies like Dev. D, Kaminey and Wake Up Sid and delivered this year's biggest blockbusters Prakash Jha's Raajneeti and a co-production with Dharma - I Hate Luv Storys. With two small films - Udaan and Peepli Live making it big at the box office, the studio house has an equally aggressive slate of movies coming up with, Rajkumar Gupta's No One Killed Jessica, Vishal Bharadwaj's Saat Khoon Maaf , Aneez Bazmi's Thank You and many more.