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    Airtel launches the first ever Mobile Comics Portal
    New Delhi, October 18, 2009 : Bharti Airtel Asia’s leading integrated telecom services provider, announced the launch of India’s first ever live mobile comic portal on its mobile entertainment portal, Airtel Live.

    Airtel’s ‘Comics Portal’ provides subscribers with access via WAP to more than 300 Indian and international comic characters including Doga, Nagraj,Akbar, Birbal, Tenaliraman, Jataka tales, Love Is,BC,Animal Crackers,Popeye and Dick Tracey as well as comics supplied by Amar Chitra Katha.

    Says, Saleem Mobhani, Head M-Entertainment, Bharti Airtel, "Comics have the power to make us smile or laugh out loud, transcending all boundaries of age, class and culture. More than a third of Airtel customers in India have GPRS enabled handsets and with the mobile becoming the one-stop device for all entertainment needs, comics would be a much sought after addition to our existing services on Airtel Live. From childhood favourites like Popeye & Robin Hood, to the more local Nagaraj, the Comics Portal will make our customers laugh aloud, at least once a day."

    Airtel customers may access the Comics Portal service by texting ‘COMICS’ or "COMIC" to 54321. Compatible with all GPRS-enabled handsets, customers would be charged Rs 10 per week for 10 Comic Strips(inclusive of data charges)

    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of 113.44 million customers as of end of September 2009, consisting of 110.51 million mobile customers. Bharti Airtel has been ranked among six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in India. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visi
    t www.bhartiairtel.in