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    Airtel Mobitude 2011 captures preferences of over 170 million plus mobile users

    An annual analysis of music, images, video downloads and data traffic on mobile devices in India
     
    » India loves melody and clocked over 150 million mobile music downloads in 2011
    After the success of Munni and Sheila in 2010, Chammak Challo from Ra.One was the most downloaded song and video of the year
    Kolaveri Di' joined the top sellers charts by recording 2,10,000 music downloads in 18 days of launch
     
    » Movies dominated the category of imagery, which saw over 19 million wallpaper downloads in the last year
    India's heart continues to beat for Katrina Kaif, as the star maintains numero uno position among actresses.
    Debutant Jacqueline Fernandes joined the top 5 list, while Aishwarya Rai Bachchan does not feature in the top 5 this year
    King Khan SRK leads with Imran Khan making a grand entry into the top 5
     
    » Interacting with the famous is a fast growing passion
    Music Mehfil, Airtel's recently launched LIVE music concert service, clocked over 1,20,000 users in a span of 12 days - in addition to Talk2me which has been a raging success
     
    » Social networking heats up on browsing phones
    Trend of accessing social networking via mobile devices on a surge – Facebook holds the top spot
     
     
    New Delhi, December 8, 2011: Bharti Airtel, India's leading telecommunications company, today released its annual survey of customer preferences- Airtel Mobitude 2011. This is the only annual survey of its kind that captures customer preferences through their mobile usage patterns and trends among customers across India. Summarizing the findings of India's "mobile attitude" for the third consecutive year, Airtel Mobitude reflects the verdict of the Indian masses basis an in-depth study of data capturing all content downloaded round the year by its over 170 million plus mobile customers in the country. This survey is compiled at the end of every calendar year and brings out results across various categories including top cine stars and sports icons, most downloaded songs, various sports, music downloads etc. A new trend that is fast gaining popularity is the significant increase in consumer desire to interact with the movie stars, favorite singers & cricketers through platforms like Talk2me and Live Concert.
     
    Mr. N Rajaram, Chief Marketing Officer – Consumer Business, Bharti Airtel said, "Reflecting the preferences of the largest mobile user's base in India, the data shared under Airtel Mobitude is drawn from the repository of paid downloads adding to the authenticity of the survey. It clearly highlights the rising demand for data services being driven by technologies like 3G and proliferation of smart phones. Today, the mobile is a major source of entertainment and information - be it a user in a large town or small village. For the third consecutive year, we are proud to bring to you choices and preferences of the India of today, through Airtel Mobitude 2011."
     
    According to Airtel Mobitude 2011 - In the entertainment space, the 'Kolaveri Di' song has topped the Indian mobile charts within 18 days of its launch. The song has beaten all previous record holders like 'Munni Badnaam Hui 'and 'Tere Mast Mast Nain'.
     
     
    In the Bollywood segment, Katrina Kaif and King Khan maintains the leading position in the category of images downloaded this year. Despite several new entrants in Bollywood – Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories.
     
    In the Hollywood segment, Kim Kardashian and King of pop – Michael Jackson holds the top position in the category of images downloaded.
     
    Amongst sport stars – Sachin Tendulkar clearly continued to be India's favourite, followed by Indian cricket team captain M.S.Dhoni. Sania Mirza climbs to the fifth spot followed by Maria Sharapova.
     
    According to the survey, approximately 20 million images and wallpapers were downloaded by Airtel mobile users in the last one year.
     
     
    Bollywood
    Images Downloaded
    Top 5 Female Celebrities
    Images Downloaded
    Top 5 Male Celebrities
    Top Downloaded Songs
    Katrina Kaif Shahrukh Khan Chammak challo
    Deepika Padukone Salman Khan Dhinka chika
    Kareena Kapoor Shahid Kapoor Senorita Magar Phir Bhi
    Jacqueline Fernandez Imran Khan Zor Ka Jhatka Haye
    Priyanka Chopra John Abraham Teri meri meri teri
     
    Hollywood
    Images Downloaded
    Top 5 Female Celebrities
    Images Downloaded
    Top 5 Male Celebrities
    Top Downloaded Songs
    Kim Kardashian Michael Jackson I like it rough
    Angelina Jolie Jake Gyllenhaal Benanza – Belly dancer
    Lindsay Lohan Johnny Depp Senorita Magar Phir Bhi
    Megan Fox Tom Cruise One love
    Selena Gomez Justin Bieber Like my style
     
     
    Others
    Top 5 Sport stars
    Sachin Tendulkar
    MS Dhoni
    Viraat Kohli
    Roger Federer
    Sania Mirza
     
    About Bharti Airtel Limited
    Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers 3G voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers globally. In rest of the geographies it offers mobile voice & high speed wireless internet. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 238 million customers across its operations at the end of October 2011. To know more please visit, www.airtel.in