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    Bharti Airtel launches Live Aarti on mobile – now listen to live prayers from some of the holiest places of worship in India

    -India’s first service on mobile offering daily live Pujas and Aartis directly from the shrines-
    • Airtel’s mobile customers can now listen to live Pujas and Aartis from Tirupati Balaji, Sidhi Vinayak, Shri Sai Baba from Shirdi and Bangla Sahib
    • To subscribe, customers simply call 55200 (Tirupati Balaji and Sidhi Vinayak), 55205 (Bangla Sahib) or 55222 (Shirdi Sai Baba) from their Airtel mobile phones and pay a one-time membership fee of Rs. 5 with daily subscription fee of Rs. 2 per shrine only

     
    New Delhi, April 21, 2010: In a first-of-its-kind initiative, Bharti Airtel, one of Asia’s leading integrated telecom service providers, has launched Live Aarti – now enabling customers to listen to live prayers from their revered shrines through a simple call on their Airtel mobiles. This is India’s first service on mobile offering daily live Pujas and Aartis from shrines. Airtel’s mobile customers can now listen to live Pujas and Aartis from Tirupati Balaji, Sidhi Vinayak, Shirdi Sai Baba and Bangla Sahib. To subscribe, customers simply call 55200 (Tirupati Balaji and Sidhi Vinayak), 55205 (Bangla Sahib) or 55222 (Shirdi Sai Baba) from their Airtel mobile phones and pay a one-time membership fee of Rs. 5 with daily subscription fee of Rs. 2 per shrine only.

    Announcing the launch of the service, Mr. Shireesh Joshi, Director-Marketing, Mobile Services, Bharti Airtel said, “Airtel continues to innovate and bridge barriers through technology. Airtel Live Aarti is yet another initiative in this direction. Devotees across India can now listen to Aartis - LIVE from some of the holiest places of worship in India. This is a great demonstration of how technology can bridge physical distances and bringing experiences – emotional and spiritual – on the mobile at the click of a button.”

    On Live Aarti, Airtel customers can listen to the Kalyanotsayam Live Tirumala, Arjita Brahmotsavan and Sahasra Depalankarana from Tirupati Balaji; Kaakad Aarti and Shaam ki Aarti from Sidhi Vinayak and Kaakad Aarti, Abhishek and Satyanarayan Puja from Shirdi Sai Baba.

    Airtel’s Live Aarti will also soon include all other religions to cover places of worship across india. Some of those coming up shortly include Golden Temple, Vaishno Devi, Kashi Vishawanath, Har Ki Podi, Nathdwara, Patna Sahib Gurudwara, and Puri Jagannath.

    About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 137 million customers across its operations. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 94 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fiber network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit
    www.airtel.in