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    Bharti Airtel presents India’s First Mobile Phone Usage Survey
    AIRTEL MOBITUDE 2009
    Captures the trends - preferences and choices of over 116 million mobile users across India!

    • Study based on over 220 million downloads on mobile across music, images and games Over billions of SMSs during the year have revealed that ssers send maximum messages on the New Year followed by Diwali, Dusshera and interestingly Friendship Day
    • High in humor quotient, Jab Dekho Phone Kar Dete Ho, an April Fool Joke is the most downloaded music ahead of Jai Ho of Slumdog Millionaire
    • Katrina and Aamir are the most downloaded Bollywood celebrities ahead of Kareena and Salman
    • Sachin Tendulkar is the most popular sports stars ahead of MS Dhoni.


     
    New Delhi, 24 December, 2009 :Bharti Airtel, presents India’s First Mobile Phone Usage Survey Airtel Mobitude 2009. This study captures the preference and choice of over 116 million mobile users located across India. Based on the compilation of data that captures all downloaded content by an Airtel Mobile user during 2009, Airtel Mobitude is an annual survey that will be released by Bharti Airtel at the end of every calendar year.

    “Airtel Mobitude 2009 reflects the true choice of India. A mobile phone is considered by many as an intrinsic part of their daily life, be it a user in a small village or in a large town. It fulfills a consumer’s social and entertainment needs, from communicating with others, to downloading music, images and games.” Said, Mr. Atul Bindal, President- Mobile Services, Bharti Airtel Ltd., He further added, “With over 116 million mobile users, Airtel is best positioned to highlight the preference and choice of India cutting across geographies, demographics, genre and age. Our consumer usage analysis has thrown up very interesting results that truly highlight what an Indian prefers across the length and breadth of India.”

    Spreading across different parameters, Airtel Mobitude 2009 highlights interesting choices and preferences of ‘Mobile India’. For instance, Katrina Kaif and Aamir Khan were the most downloaded celebrities on an Airtel mobile beating the likes of Kareena Kapoor, Salman and Shahrukh Khan. Surprisingly, the survey also showcased that mobile users prefer to download a lot of Hollywood celebrities’ as much as Bollywood superstars.

    Airtel has India’s largest music collection across both mobile and digital categories. Over 200 million music downloads were completed by Airtel users in 2009. The study reflected that maximum music was downloaded by mobile users in Karnataka, Andhra Pradesh, Gujarat, Tamil Nadu, Maharastra and Punjab. Regional music was as popular as Hindi songs in all these States. Surprisingly Jab Dekho Phone Kar Dete Ho, an April Fool Joke is the most downloaded music ahead of Jai Ho of Slumdog Millionaire.

    The Indian Cricket team still rules supreme in the popularity charts amongst (Male) sports personalities. International Tennis Player Rafael Nadal completes the top five in this category. In the women sports category, Maria Sharapova was the most downloaded sports personality ahead of India’s Sania Mirza.

    Airtel Mobitude also captured the most connected occasion over a mobile phone. Users send maximum messages on the New Year followed by Diwali, Dusshera and interestingly Friendship Day.

    Airtel Mobitude 2009 is a compilation of millions of downloads and billions of SMSs by Airtel customers across cities, towns and villages of India. The study offers yet another medium to conduct consumer behaviour studies that reflect a larger community of people across strata and regional boundary.

    Categories of Airtel Mobitude 2009

    Top 5 music (Old) Top 5 music (New)
    Ab Tere Bin Jee Lenge Hum (Aashiqui) Jab Dekho Phone Kar Dete Ho (Prank Tune- April Fool)
    Kya Batlayein Saajna (Laal Dupatta
    Mal Mal Ka)
    Tujhmein Rab Dikhta Hai (Rab Ne Bana Di Jodi)
    Aur Is Dil Mein Kya Rakha Hai (Imaandaar) Jai Ho (Slumdog Millionaire)
    Sheesha Ho Ya Dil Ho (Aasha) Pehli Nazar Mein (Race)
    Tumse Milkar Naa Jaane Kyun (Pyaar Jhukta Nahin) Tu Jaane Na (Ajab Prem Ki Ghazab Kahani)


    Top 5 Bollywood (female) Top 5 Bollywood (male) Top 5 Sportstars (male)
    Katrina Kaif Aamir Khan Sachin Tendulakar
    Kareena Kapoor Salman Khan MS Dhoni
    Deepika Padukone Shahrukh Khan Virendra Sehwag
    Priyanka Chopra Akshay Kumar Yuvraj Singh
    Bipasha Basu Ranbir kapoor Rafael Nadal
    Most celebrated Top 5 Sportstars (female) Top 5 downloaded games
    New years Maria Sharapova IPL T20
    Diwali Sania Mirza X-Men Wolverine
    Dushhera Anna Chakvetadze Need for Speed-ProStreet
    Hindu New year Anna Kournikova Formula 1 Racing
    Friendship Day Ana Ivanovic Indian Cricket League


    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. The company has an aggregate of over 118 million customers as of end November 2009, including 116.01 million mobile customers. Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week.

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides Direct-to-Home TV services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 113,326 Rkms covering all the major cities in India. The company has two international landing stations in Chennai and Mumbai, connecting two submarine cable systems - i2i to Singapore and SEA-MEWE-4 to Europe. For more information, visit
    www.airtel.in