• Gives social networking a voice
• Nearly 2 Million users – including celebrities- experience Airtel Blog in first 3
months since launch - making it the world’s fastest growing voice-oriented
social networking service
New Delhi, June 12, 2010 : Bharti Airtel, one of the leading emerging markets telco, today gave social networking a voice with the official unveiling of Airtel Blog – the world’s first voice-blogging service. With nearly 2 million users having experienced it in the first 3 months of its launch, Airtel Blog is currently the world’s fastest growing voice-oriented social networking service. With this, Airtel has brought the power of social networking on voice to its mobile customers – where they can share recorded voice updates with their followers – fans, friends or family.
“Perhaps one of our fastest growing Value Added Services in our stable in recent times, Airtel Blog is taking the concept of micro-blogging to an entirely new level,” said Atul Bindal, President-Mobile Services, Bharti Airtel. “As a nation, we love to verbalise and reach out to our social network of friends, families or pursued interests and Airtel Blog enables this added intimacy on the customer’s mobile phone. Some have called Airtel Blog ‘Twitter with a voice’ but we are simply calling it a game changer.”
Celebrities across India, are already building their voice-blog follower base including, but not limited to Amitabh Bachchan, Arshad Warsi, Lara Dutta, Neetu Chandra, VJ Ranvijay and Sonu Nigam. They are using their Airtel Blog to share voice updates to reach out to their fans, who receive SMS updates of the posts. Fans can then dial-in at their convenience to listen to the voice blog.
Airtel Blog is also being used by communities as well as individuals to connect with their followers and keep track of their friends and families.
Airtel Blog is powered by Bubble Motion – a pioneer and leader in voice messaging and social communication for mobile phones.
To view June’s Airtel Blog Top 20, visit http://toptwenty.airtelblog.in/
How Airtel Blog Works
• To subscribe to a voice-blogger and follow their updates, simply dial *short-code* (for example *5000* for Amitabh Bachchan, or *91xxxxxxxx* for a friend.)
• To launch a voice-blog (free), just dial *7* and follow the prompts.
• When status updates are recorded, followers will receive free SMS notifications, and will be prompted to dial *2* to listen to the updates in their Airtel Blog inbox.
• Standard airtime charges apply.
• To follow celebrities on Airtel Blog, customers simply dial the *short-code* of the voice-blogger they want to hear on their Airtel mobile:
Amitabh Bachchan: *5000*
Arshad Warsi: *5201*
Lara Dutta: *5148*
Neetu Chandra *5147*
VJ Ranvijay – Ranvijay: *5021*
Sonu Nigam: *5030*
About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is a leading emerging markets telco with operations in 18 countries across Asia and Africa. The company has over 180 million customers across its operations.
Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in 18 countries across Asia and Africa. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand (excluding Bangladesh and Africa). Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in