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    Bharti Airtel unveils ‘The Airtel Advantage’ Offers 50 paisa per minute on both STD and local calls

    • Over 110 million Airtel mobile customers across the country will be able to stay in touch at very special rates
    • Has the widest and deepest network and distribution set up that makes brand Airtel available across the length and breadth of the country
    • Flat rate of 50 paisa per minute for all Airtel-to-Airtel local and STD calls

     
    New Delhi, September 18, 2009: Bharti Airtel, Asia’s leading integrated telecom service provider, today launched the ‘Airtel Advantage’ initiative. Airtel has the single largest telecom customer base in the country with over 110 million people. This initiative is aimed at offering the added advantage to this significantly vast Airtel community to be in touch with each other at a remarkably affordable rate of 50 paisa per minute – be it a national long distance call (STD) or a local call.

    “The Airtel customer community of over 110 million enjoys the special and exclusive benefits of being on the largest Network of over 100,000 towers and availability across 1.5 million outlets making it the most compelling service to be on.” Said, Mr. Atul Bindal, President, Mobile Services, Bharti Airtel Ltd. “Airtel Advantage is a further step to reward all our valued customers. We launch the Airtel Advantage of 50 p calling benefit to all our customers across the country.”

    Airtel also has the largest telecom network and distribution in India covering 4.25 lakhs towns and villages. With more than 100,000 BTS sites and over 1.5 mn retail and distribution outlets, the brand reaches out to nearly every corner of the country. This remarkable leadership position has been driven by Airtel’s strategic focus to provide world class services to every mobile customer in India.

    The Indian market currently has over 400 million mobile subscribers out of which nearly every fourth customer is on the Airtel networks. Our consumer usage analysis indicates that over 95% of Airtel mobile customers make a local call or STD call to another Airtel mobile number. Also with increased urbanisation and migration from distant parts of the country to the cities, long distance calling has been on the rise across the country. Therefore, the ‘Airtel Advantage’ Plan will serve as a tremendous value proposition to the large Airtel community of over 110 million customers.

    To enrol in the Airtel Advantage offer, an Airtel customer needs to visit any Airtel retail outlet and buy the Airtel Advantage Plan.

    About Airtel Advantage

    • Airtel has over 100,000 BTS sites that makes it the widest and deepest mobile network in the country
    • Airtel currently has the widest retail presence across the country with over 1.5 million outlets
    • Available across India to over 110 million Airtel customers – for both Prepaid and Postpaid users
    • All STD calls from a an Airtel mobile to Airtel mobile at 50 paisa per minute
    • All local calls from an Airtel mobile to Airtel mobile at 50 paisa per minute

    About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 105.20 million customers as of end of June 2009, consisting of 102.37 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

    Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit:
    www.airtel.in