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    Dow Jones and Bharti Airtel Partner for Launch of The Wall Street Journal India Mobile
     
    INDIA , MUMBAI , March 17, 2010 : Dow Jones today announced the launch of The Wall Street Journal India Mobile application in association with Bharti Airtel, one of Asia’s leading integrated telecom service provider. The application provides the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. It will be available exclusively to Airtel mobile customers.

    The Wall Street Journal India Mobile can be downloaded free-of-charge by Airtel pre-paid and post-paid mobile users. Customers will have to pay a monthly subscription fee of Rs. 99 only if they choose to access premium financial market news and data, the personalisation functionality and the portfolio tracker, which helps monitor stock portfolios as well as mutual funds and commodities investments.

    Mr. Mitya New, Managing Director, Dow Jones India said: “The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile phone operator, significantly enhances our ability to reach mobile users across India.”

    Raghunath Mandava, Chief Marketing Officer – Mobile Services, Bharti Airtel said: “It has been Airtel’s endeavour to constantly innovate and lead the mobile content revolution in the country by delivering best in class products and services to customers and adding value to their lives on the go and wherever they go. The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.”

    The Wall Street Journal India Mobile application is currently compatible with a large number of models of Blackberry and Nokia Smartphones and will be extended to other handsets soon. Airtel mobile customers may download The Wall Street Journal India Mobile application by texting ‘WSJ’ to 54321.

    The Wall Street Journal India Mobile is a unique on-the-go tool that empowers India’s decision makers with specialized India-focused content from the world’s most trusted source of business and financial news. The application provides real time updates with the latest headlines, market commentary and analysis, data on equity, mutual fund, IPO and commodity markets and a portfolio tracker, allowing users to monitor their personal investments. The product will also give access to international news, technology trends, lifestyle features, blogs and multimedia content from The Wall Street Journal, including an exclusive tie-up with Naukri.com for premium job seekers and hotel deals from Yatra.com.

    Key features of The WSJ India Mobile application include:

    • Global and local financial market news and information;
    • Business, politics, economics, finance and management news from India and around the world;
    • Exhaustive search and tracking capabilities for over 8,000 companies, mutual funds and all IPOs over the last three years with customized chart views and premium market commentary;
    • Leading lifestyle, travel and leisure content including best of breed personal technology coverage, executive jobs and travel deals;
    • Engaging videos and podcasts on global news, technology trends and interviews with prominent CEOs;
    • Complete user-defined page personalization option.

    About Dow Jones
    Dow Jones & Company (www.dowjones.com) is a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV; www.newscorp.com) and a leading provider of global news and business information. Its principal products include The Wall Street Journal, Dow Jones Newswires, Dow Jones Factiva, Barron's, MarketWatch and Dow Jones Indexes. Its Local Media Group operates community-based newspapers and Web sites. Dow Jones also provides news content to television and radio stations.

    About The Wall Street Journal
    Founded in 1889, The Wall Street Journal is the world's leading business publication. Boasting more than two million subscribers, the Journal is the largest newspaper by total paid circulation and has the largest individually paid circulation of the top 25 U.S. newspapers. The Wall Street Journal franchise, with a global audience of 3.8 million, also comprises The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 26 million users per month. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com. The Wall Street Journal Radio Network services news and information to more than 375 radio stations in the U.S. The Journal holds 33 Pulitzer Prizes for outstanding journalism, and, in 2009, was ranked No. 1 in BtoB's Media Power 50 for the 10th consecutive year.

    About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. In South Asia, the company had an aggregate of over 131 million customers as of end January 2010, including 121.7 million mobile customers in India. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit
    www.airtel.in