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    Now experience cricket like never before - on your airtel mobile!

    • Dial 543210 to catch the forthcoming cricket extravaganza on your airtel mobile: Choose from a wide range of service offerings and live every moment of the game
    In addition to scores, follow matches with pictures & videos too
    Talk to cricketers & commentators LIVE
    Get access to full match stats including Wagon Wheels, Worms & Manhattans
    • Play 'airtel Cricket Contest' to win big prizes like cars & LCD TVs
    • Participate in the airtel-Imagine TV Zor Ka Jhatka contest launched by Shahrukh Khan to wish our cricket team luck

    New Delhi, February 22, 2011 : All set to enjoy cricket action during the coming cricket extravaganza? Enjoy the cricket frenzy on your airtel mobile! Bharti airtel today announced the launch of a bouquet of innovative services aimed at bringing the cricket extravaganza alive on the handsets of its 150 million plus mobile customers across the country. airtel mobile customers can now dial 543210 (toll free) to avail various cricket specific services including SMS, MMS & video alerts, airtel Talk2Me with cricketers & experts, games & applications - and also share opinions on matches with their friends on social networks. With 'airtel Cricket Contest', airtel mobile customers can SMS 'PLAY' to 55000 or dial 543210 to test their cricket knowledge and get a chance to walk away with exciting prizes including cars and LCD TVs. and. As part of another special initiative - Shahrukh Khan, host of the popular game show Zor Ka Jhatka, has launched a contest wherein airtel customers can call 53030 and record personalised good luck wishes for our cricket team. The 11 most Zor Ka Jhatka wishes will then be etched on a cricket bat to be passed onto our cricket team. So what are you waiting for...me be a part of the cricket fervour and enjoy the game like never before - anytime, anywhere..

    Mr. Shireesh Joshi, Chief Marketing Officer - Mobile Services, Bharti Airtel said, "We are very excited about bringing a whole new experience to airtel mobile customers this cricket season. Cricket is a sport that resonates very well with a wide spectrum of the Indian masses - and what could be better than bringing every aspect of the biggest tournament of India's favourite sport onto the mobile device! As India gears up towards the cricket challenge of the year, airtel is proud to present a host of unique services that will bring our customers closer to the game they love."

    airtel customers will be able to dial 543210 to opt for various cricket related services. With the 543210 portal now live with an exciting range of offerings - airtel will continue to add more products for its cricket loving customers over the period of the tournament. This bouquet of cricket services will give airtel customers a whole new way of enjoying the cricket extravaganza with offerings such as:

    Offering Description Price
    Cricket text updates
    Commentary on your mobile phone with richer text alerts alongwith run progression visuals like charts, Manhattan display, Wagon Wheel display, partnership charts etc
    Updates every 6 overs of the match, cricket trivia
    Rs. 3 per day (Text + WAP alerts)
    Rs.5 per day (Text alerts + Commentary)
    Cricket MMS updates
    Now receive 4 MMS cricket alerts in a day - includes interview videos / audio / pictures, powered by Mobile ESPN
    Rs 5 per day / Rs.99 per month / Rs.150 for the entire tournament
    Talk & listen LIVE to top cricketers and experts of Indian & International stature and Celebs related to cricket
    Subscribe @ Rs.15/15 days , with browsing @ 2 p/sec
    Gaming on your mobile
    A fast paced game available in 3 different modes - Quick Play, Cricket Cup 2011, & Challenges
    Game down loaders can upload their own scores through the leaderboard. Player with highest points will win 2 tickets to the finals
    Download @ Rs.99/- Or Subscribe in Rs. 5/-Per DayLink
    Cricket Fever online
    Cricket Fever is a first dedicated social networking portal for cricket lovers. The portal provides cricket lovers to do social networking through Voice, SMS and WAP ie. all available platforms on mobile!
    Customers can participate in discussion forums, listen to expert comments and post their views on Facebook and Twitter in their own voice – all by calling an IVR number from his mobile!
    Above all, they can upload cricket videos directly on Youtube
    Through SMS, customers can write their blogs which shall be posted online on to thewww.airtel.in/cricketfever. The blogs can also be posted on Face book or Twitter through SMS.
    They can also win free passes to Semifinals and Finals
    Subscription charges: Rs. 30 /30 days
    Browsing charges:Rs.2/min
    SMS charges: Re.1/SMS
    airtel Cricket 24X7 app
    Variety of cricket content ranging from instant scores, results, fixtures, news, player profiles etc
    Rs 3 / day
    Cricket section under App Central
    More than 30 Apps ranging from Live Scores, News, Schedule, Statistics, Trivia, Expert opinion, Cheerleaders, Games etc.
    Price ranges from free to Rs 50
    airtel mCampus
    A special WAP zone with Daily discussion boards , live scores, Live chats, Trivia, News, Schedules and more!
    Browsing charges 30 paise/ 20 kb
    Customers can send in their wishes to their respective cricketers and the same would be displayed on national TV
    Rs 10 /10 days

    For more information, visit www.airtel.in/cricket.

    About Bharti Airtel Limited :Bharti airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti airtel had over 211 million customers across its operations at the end of January 2011. To know more visit www.airtel.in