Airtel boosts broadband speed for its Triple Play customers on digital TV interactive
- Launches two new plans at 1mbps-
New Delhi, September 29, 2009 : Bharti Airtel, Asia's leading integrated telecom services provider, has announced that it has boosted the broadband speeds for its Triple Play customers on digital TV interactive - its IPTV service available in Delhi, Gurgaon and Noida. Airtel digital TV interactive customers can now enjoy an enhanced Triple Play experience with a broadband speed of 1 mbps with the new Magic@Home Freedom 1 MB package for Rs. 1899/ month. In addition, the Magic@Home Turbo package available at Rs. 1499/ month offers broadband speed at 512 Kbps which gets doubled to 1 Mbps at night. Airtel's Triple Play customers enjoy the experience of a Telephone, Broadband and TV on a single line.
Announcing this, Mr. Vikas Singh, Chief Marketing Officer-Telemedia Services, Bharti Airtel, said, “Our two new packages at 1 mbps will open up new segments of the Triple Play market, attracting heavy broadband users who will not only get the benefit of higher bandwidth but also experience our IPTV service. The Magic@Home Freedom 1 MB and Magic@Home Turbo packages also mark our strategic intent of taking our Triple Play services to yet untapped sections of the market. Targeted at a niche audience, Airtel digital TV interactive continues to be appreciated for the truly interactive TV-viewing and Triple Play that it offers.”
In addition to these two packages, Airtel digital TV interactive offers two Triple Play packages with broadband speeds of 256 Kbps and 384 Kbps in the Magic@Home Value and Magic@Home 384 respectively.
For existing Airtel broadband customers who want to add the IPTV service without changing their broadband plan, Airtel digital TV interactive offers the Premium Pack at Rs. 399 per month.
Airtel digital TV interactive - the IPTV service from Bharti Airtel - provides a triple play service in Delhi, Gurgaon and Noida. Airtel digital TV interactive offers its customers the latest in technology with its best-in-class MPEG4-10 compression technology and fibre backbone of Carrier Ethernet Network. Besides the latest technology, Airtel digital TV interactive brings many firsts to the TV viewing experience with its features of:
• Time Shift TV, which transforms TV into a two-way experience, allowing the viewer to pause and rewind live TV as well as auto-record and store favourite programmes for 7 days.
• Interactive 2.0, which offers a completely interactive experience including the freedom of ordering pizzas and movie tickets from the comfort of your TV set. It promises to deliver a host of other innovative applications in the future.
• Movie on Demand which is the largest expanding library of movies with 100 block buster titles which gives the viewer complete on-demand access - any movie at any time.
All this is backed by 24x7 customer care. For further details, please visit www.airtel.in/digitaltv/interactive
About Bharti Airtel Limited: Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 108 million customers as of end of July 2009, consisting of 105.18 million mobile customers. Bharti Airtel has been ranked among six best performing technology companies in the world by BusinessWeek.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 104,540 Rkms covering all the major cities in India. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in