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    Airtel launches the first ever Family Tunes on Fixed Line
    New Delhi, January 27, 2010 :Bharti Airtel, Asia’s leading integrated telecom service provider, today announced the launch of India’s first ever Family Tunes service for its 2.9 million Fixed Line customers across the country.

    Airtel’s Family Tunes will provide its Fixed Line customers another Call Management service by offering a pre-recorded Welcome Message customized to the customer’s individual Family Name to greet callers instead of the conventional tone. A library of more than 1000 most common Indian Family Names will be available for customers to choose from.

    Announcing this, Mr. Vikas Singh, Chief Marketing Officer–Telemedia Services, Bharti Airtel said, “For most homes today in the country, the Fixed Line remains irreplaceable as the family phone, distinct from the personal mobile phones of each member of the family. Having a Welcome Message customized with their own Family Name will help our customers to enhance the calling experience and make the most of their home phone.”

    Airtel Fixed Line customers may access the Family Tunes by dialing 5432151 on their Airtel Fixed Line. Customers will be charged a one-time Download Fee of Rs. 15 for a Family Tune and a recurring Monthly Hello Tune Subscription fee Service Fee of Rs. 30 per month, which would be added to the customer’s monthly bill.

    About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. In South Asia, the company had an aggregate of over 125.3 million customers as of end December 2009, including 120.23 million mobile customers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

    Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 118,337 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit