bharti airtel enters into an exclusive partnership with Encyclopaedia Britannica
• Exclusive partnership to offer Airtel broadband customers two year free access to the world’s most trusted information source.
• Airtel broadband customers can now be part of Britannica’s global collaborative community.
New Delhi, May 28, 2010 : Bharti Airtel, one of Asia’s leading integrated telecom service providers, today entered into an exclusive partnership with Encyclopaedia Britannica. The partnership will allow Bharti Airtel to offer a two year free subscription, worth Rs.6575 to Britannica online (www.britannica.com, www.eb.com) for all its Broadband users. The initiative addresses a growing need for authentic and trusted information sources.
Britannica one of the world’s leading sources of authentic information has today over 100 million users worldwide and is trusted by over 4750 Universities. As part of its unique collaborative tools, the website also allows customers and members of the public to contribute to the encyclopedia for review, by its panel of eminent scholars including Nobel laureates.
According to K. Srinivas Joint President, Telemedia Services, Bharti Airtel, “Our partnership with Encyclopaedia Britannica is part of our larger commitment to offer an enhanced broadband experience to our customers, especially to children and the young adults. Encyclopaedia Britannica has created a huge body of content for Indian audiences in art, culture, cinema, education across various mediums and is in line with our commitment of partnering the world’s best for offering innovative content for customers.”
According to Jorge Cauz President Encyclopaedia Britannica, Inc. "Britannica Online contains rich information along with rich multimedia, and that makes it an excellent match for Bharti Airtel's broadband service. India is one of the largest English speaking markets and is an important market to EB's expansion plans in the Asia Pacific. We believe the Indian broadband users will enjoy EB's rich, up-to-date and accurate information and we welcome their active participation as part of our growing community. As broadband become more widely available in India, we hope that more families can enjoy EB's various online services and share the knowledge we are committed to provide more than 240 years. This agreement is an important step in that direction."
The partnership comes on the back of Bharti Airtel’s initiatives to enhance broadband experience through innovative offerings like high speed Experience Plans, Cloud Computing solutions and a host of value added services.
About Bharti Airtel Limited : Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 141 million customers across its operations.
Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand (excluding Bangladesh currently). Airtel’s national high-speed optic fiber network currently spans over 126,357 Rkms across India. Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in
About Encyclopaedia Britannica:
Encyclopaedia Britannica, Inc. is a leader in education publishing whose products can be found in many media, from the Internet to wireless devices to books. A pioneer in electronic publishing since the early 1980s, the company markets a variety of encyclopedias and other reference works, curriculum products for schools, language-study courses and other learning products, many of which are available online at http://store.britannica.com. Britannica is also active on Twitter and Facebook. The company makes its headquarters in Chicago.