The first Indian company to supply phones under their own brand – Beetel - in the retail segment to the UAE
Plans to export 1.5 million phones across the world – A target of 100% growth in exports over last year
To also distribute state-of-the-art fixed line telephone instruments
Introduces wide range of models thereby providing more choice to UAE customers
Models to be sold through Etisalat’s outlets at Abu Dhabi, Dubai, Sharjah, Fujairah, Alain and Ras Al Khaimah
In 2004-05, the company has sold more than 5 million phones - A testimony to the high standards of manufacturing by the company
New Delhi, June 08, 2005: Bharti Teletech, India’s largest manufacturer of fixed line phones is set to export over three lakh feature rich fixed line terminals to UAE by 2007 and plans to export 1.5 million phones across 30 countries this year. The company is targeting a 100% growth in exports over last year. The company today entered into a strategic agreement with Alpha Data – One of the largest distributors of communication equipments in the United Arab Emirates. Under the agreement, Alpha Data will sell state-of-the-art ‘Beetel’ telephone instruments to the fixed-line telephone customers of Etisalat present in Abu Dhabi, Dubai, Sharjah, Fujairah, Alain and Ras Al Khaimah. Besides, the company would also sell their telephone sets in the open retail market through Alpha Data’s extensive retail distribution set up.
With the agreement, Bharti Teletech, which is the fixed line telephone instrument manufacturer of India’s leading telecom conglomerate Bharti Enterprises, becomes the first and the only Indian company to export to the UAE in the retail segment under their own brand “Beetel”. The company is currently exporting to Jordan Telecom, Oman Telecom & Bahrain telecom in the PTT markets in the Middle East.
According to Mr. Rakesh Bharti Mittal, Vice-Chairman and Managing Director, Bharti Teletech, “The agreement with Alpha Data reinforces our aim to partner with the leaders in the industry across the world. Our association with one of the strongest partner - Alpha Data marks our significant entry in the UAE market and will enable us to get a strong foothold in this country. We are definitely looking at enhancing our relationship with the UAE customers by offering them a wide range of world-class telephone instruments at attractive prices.”
Bharti Teletech, which is the leading manufacturer of fixed-line phones in India, sells phones under the Beetel brand name in India and across the globe. Today, one out of every two phones sold in India is a Beetel phone. The company has made sustainable growth by constantly adding value to products through in-house R&D efforts. This strength recognized by the Government of India – Department of Science & Industrial Research – as well as the company’s mission of making world-class telephones for customers at affordable prices have been at the root of Bharti’s success in the Indian marketplace as well as other markets outside the country. The R&D has introduced 20 new products in 2004-05. Bharti Teletech currently exports to over 30 countries across 5 continents. The Beetel brand is present in 13 countries.
Last year, the company had entered into a two-pronged alliance with Atlinks (a Thomson subsidiary)- the No. 1 in home and office telephony, wherein it would manufacture GE phones for global exports. In addition, Bharti Teletech is the sole marketing & distribution company for Atlinks in India and neighboring countries. The company has recently introduced the 2.4GHz range of cordless phones under both the GE and the Beetel brand names.
About Bharti Teletech:
Bharti Teletech is a Bharti enterprise, and is India’s leading telephone instrument manufacturing company, one of the largest in the globe. Established in 1985, the company’s manufacturing operations are spread across ISO-9000 certified plants in Panjim (Goa) and Ludhiana (Punjab) with an installed capacity of 6 million telephone units annually, upgradeable to 10 million. An in-house Centre for Excellence with industrial and engineering design capability and equipped with facility for product reliability and life tests ensures a quality standard that compares with the best internationally.
Bharti Teletech produces a comprehensive basket of customer premise equipments, comprising of over 35 models spanning the basic, feature-rich and cordless telephone categories, under the Beetel brand. Beetel commands a market share of over 40% in the retail market, 95% in the PSP business and 60% in the tender market. The company has been in the forefront of growing the open retail market by providing feature-rich and world-class telephone products at affordable prices.
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