At the time you (a) register to the Airtel Movies application (“Application”) for using the services, products and materials made available to you using the Application (“Service”), (b) make any payments related to your use of the Service, (c) download any content made available through the Service (“Content”), (d) update the Application, (e) share any information through the Application and/or (f) contact us through our help and support channels, we may ask you for your personal data (such as your name, telephone number, address, date of birth, credit card details (if required as mode of payment) certain unique identifiers, and any other information or data that can be used to identify or contact you) (“Personal Data”). By registering to the Service and/or using the Application / Content, you hereby agree to be bound by the Terms of Use and the terms in this privacy notice (“Privacy Notice”) We also may automatically receive and track certain data about your mobile device (such as your device-type, time-zone, version of the operating system or Application currently installed, and language preference) or your activity logs from the use of the Service, Application and Content, and we may create a unique device ID for you so we can recognize you. Bharti Airtel Limited (“Airtel”) may collect such non-identifiable information for gathering data on what parts of the Service / Application are of most interest to Users. In some cases, we can automatically detect your location data, but we will not use it unless you give us permission to do so. If you connect with any social networking site (“SNS”), we may also receive some data from that network (e.g. your SNS ID, name, profile picture, gender, age, locale and email address), which shall be deemed to be included within the meaning of your Personal Data. You are not required to provide the Personal Data. However, you agree that in that case we may not be able to provide you with our products or services or respond to any queries you may have.