Background

SMS is one of the most popular applications on the mobile phone. However the interface for SMS has seen little change over the years. While its online counterparts like e-mail and chat have advanced quite a bit with regards to personalization and interactivity, SMS has remained static and dull.

To address this gap comes in Airtel's new and unique service – SMS2.0. Airtel would like to give a new age experience to the user, and take his SMS experience, beyond the mundane.

SMS2.0 is a ‘Free Upgrade' to the SMS application. Once downloaded, it enhances messaging capabilities of the existing SMS application through lots of ‘cool' features

Cool Features

- This is a free service (no cost of download, and no recurring costs)

- This is an upgrade of the SMS application : it gives a lot extra while retaining everything of the current SMS application

- SMS2.0 gives users an option to personalize their SMS window by adding emoticons to messages , and viewing/composing the message in different colours

SMS2.0 also gives users, free access to their favourite content (Bollywood News & Gossip, Cricket Updates & trivia, General News, Jokes etc.

It's a great value add, which enriches the SMS experience, by adding a lot of colour, style and interactivity to messaging. And its Free !!!

Target Audience

Postpaid and Prepaid with Airtel LIVE! activated on handsets

• Personalize your SMSs with Emoticons and colour options
• Get free daily updates on topics for your interest
  (Bollywood News, Circket updates etc.)