Airtel Talk, our carrier grade VoIP calling app recently entered into an exclusive dealer partnership in Hong Kong with the objective of pushing co-branded calling pack. The partnership involves a pre-defined set of specific destination packs that have been developed through tie-ups with global carriers such as unlimited calling to Philippines pack, India calling packs, Pakistan calling packs, Bangladesh calling packs, and A-Z destination packs.
The campaign which was customised for the region has successfully reached 30 reselling stores in the first two months of launch, propelling sales to 400% month on month. In next couple of months we aim to break into 200 stores. We have also been supporting our partner in the region with joint Go-To Market strategies such as free credit to first time users, giveaways on every purchase, creating special Wi-Fi zones to enable faster app download.