Airtel Talk now in Hong Kong

Airtel Talk in HK

Airtel Talk, our carrier grade VoIP calling app recently entered into an exclusive dealer partnership in Hong Kong with the objective of pushing co-branded calling pack. The partnership involves a pre-defined set of specific destination packs that have been developed through tie-ups with global carriers such as unlimited calling to Philippines pack, India calling packs, Pakistan calling packs, Bangladesh calling packs, and A-Z destination packs.

The campaign which was customised for the region has successfully reached 30 reselling stores in the first two months of launch, propelling sales to 400% month on month. In next couple of months we aim to break into 200 stores. We have also been supporting our partner in the region with joint Go-To Market strategies such as free credit to first time users, giveaways on every purchase, creating special Wi-Fi zones to enable faster app download.