3 rounds, 3 Compelling Challenges
Campus rounds in 14 top B-schools. 2 wild card entries.
1 ultimate platform

Airtel presents iCreate 2017 – your chance to showcase your talent & do what's never been done before. Go beyond case studies and push the boundaries of innovation & put your creativity to test with iCreate 2017!

Register your team today and get cracking!

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Young Leaders Program
 

Established in 2001, the YLP carries along with it a rich legacy of 15 years and
is aimed at creating a pool of business leaders for tomorrow.
 

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iCreate 2017

Get ready to find unconventional solutions to the most challenging business problems.
Watch your ideas come alive with iCreate 2017

About

Everything you need to know about the competition.

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Schedule

Know about the important dates of the competition.

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Participants

iCreate is open to all the students pursuing a full-time MBA
or an equivalent degree, irrespective of their specialisations.

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Case Study Challenge

iCreate is back with its season 5 and is even more exciting and diverse with its varied challenges across the 3 rounds!

In the first round, we present you cases that pose real-life business challenges that are sure to tease your grey matter. So be the first to present your innovation in the telecom industry that is determined to attain the next level of evolution.

*The special case for wild card entries will be uploaded in September

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Summary Format

Executive Summary Proposal Document
Executive Summary Proposal Presentation

  • General Management

    Dream of financial inclusion

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    the case study
    General Management

    Dream of financial inclusion

    Tele, a large telecommunications company has recently launched their payments bank services with a vision to bring banking and financial services to the un-banked and under-served Indians. However, Payments Bank license has certain restrictions such as:

    • Lending is not allowed
    • Maximum balance in the customer’s account can be Rs.100,000 only

    Tele Payments Bank is using the Tele’s telecom distribution channel for their banking operations and have launched their services at 200,000 outlets. These outlets provides account opening, cash deposit and cash withdrawal services to the customer.

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    the case study
  • Supply Chain / Operations

    What’s in the box?

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    the case study
    Supply Chain / Operations

    What’s in the box?

    ABC Telecom is the leading telecom service provider in the country. ABC has always been the leading innovator or the early adopter when it comes to deployment of any new technology and putting the same into commercial use for its end customers. So, VoLTE (Voice over LTE) is no different.

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    the case study
  • Finance

    Onslaught of new competition

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    the case study
    Finance

    Onslaught of new competition

    Technology is moving fast into our day to day lives. Mobile phones, tablets and computers are seamlessly integrated into everyday routines, often simultaneously, to create a digital way of life. With India being second most internet populated country and with world’s largest youth population – technology adoption is only going to get bigger. This is further fueled by affordable smartphone leading to an exponential growth of data.

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    the case study
  • HR

    Solving the people resourcing equation – on roll or off roll?

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    the case study
    HR

    Solving the people resourcing equation – on roll or off roll?

    The monthly progress report had just been circulated at India’s largest mobile company. And the top executives huddled together to take stock of the trends in the customer base, the voice and data traffic, pricing, revenues, costs and so on. Competition was quite intense, and a new challenger was throwing in a lot of freebies to attract customers by the millions. The average revenue per user (ARPU) declined for the 10th month in a row, despite the average minutes of usage per customer increasing by 10% in the same period.

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    the case study