4 compelling challenges.
14 top B-schools. 1 ultimate platform.

Airtel presents iCreate 2016 – your chance to showcase your talent & do what's
never been done before. Push the boundaries of innovation & put your creativity
to test with iCreate 2016!

Pick a case study from across General Management, Finance, HR & Supply Chain. Register your team and get cracking!

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Young Leaders Program
 

Established in 2001, the YLP carries along with it a rich legacy of 15 years and
is aimed at creating a pool of business leaders for tomorrow.
 

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iCreate 2016

Get ready to find unconventional solutions to the most challenging business problems.
Watch your ideas come alive with iCreate 2016.

About

Everything you need to know about the competition.

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Schedule

Know about the important dates of the competition.

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Participants

iCreate is open to all the students pursuing a full-time MBA
or an equivalent degree, irrespective of their specialisations.

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Case Studies

iCreate is back with its 8th edition and is even more exciting and diverse with its varied challenges across functional areas!

The cases here pose real-life business challenges that are sure to tease your grey matter. So be the first to present your innovation in the telecom industry that is determined to attain the next level of evolution.

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Executive Summary Proposal Presentation

  • General Management

    Data Strategy

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    the case study
    General Management

    Data Strategy

    The growing range of new services and applications indicate a ten-fold increase in mobile broadband users between 2013 and 2019 worldwide. Network and infrastructure have been planned to accommodate this level of usage. But the current indicators for India only show a 4-fold increase in customer base. Slowing subscriber numbers, as well as competitive and regulatory pressures, have led to a slowdown in industry revenue growth in recent years. The industry needs to reach a critical mass of 500 Million quick enough for increased revenue growth.

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  • Supply Chain / Operations

    The Riddle for Edgetech

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    Supply Chain / Operations

    The Riddle for Edgetech

    It was raining. Virat always enjoyed the rains, but, somehow, he found it irritating today. The pouring droplets reminded him of the heated discussions from the morning. It was getting dark and gloomy outside – he felt it mirrored his future at Edgetech. Virat felt frustrated and cornered – it was a tricky situation that needed to be handled tactfully. Through the streaks of rain, Virat reflected on how he had got here.

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  • Finance

    Customer Churn

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    Finance

    Customer Churn

    With high phone penetration levels, the era where growth of the firms is secured because of customers approaching the company is a thing of the past. Market leaders across industries are facing the most disruptive market conditions in decades. Competition has accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble, and substitute products seem to pop up at almost every turn.

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  • HR

    Gearing Digitel for the Next Leap

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    HR

    Gearing Digitel for the Next Leap

    Pooja Pathak had joined as Director HR for Digitel few weeks back and was still settling in and learning the ropes. From her interactions with the HR team and senior line leaders, the sense she got was of a company that had achieved a lot; yet one that was hungry for lot more and looking to get there quickly.This was further validated by her meeting with the CEO on his expectations from HR. Siddharth Singh shared “Digitel has grown significantly in my 2 years as CEO, however we need to achieve a lot more in this year.

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