K Srinivas is a Mechanical Engineering graduate and a PGDM from IIM Bangalore (1987).
Srini joined Bharti Airtel in Nov’02 and as a CEO, led the operations of mobile services in Andhra Pradesh and Delhi. During this period, he led Airtel to a leadership position in Andhra Pradesh and laid out a strategic blue print for significantly scaled up operations. In Mar’06, he moved as the Executive Director for Mobile Services for the Eastern Hub comprising of the newly rolled out operations of West Bengal, Orissa, Bihar and North East. During this tenure, Srini helped Airtel achieve a huge scale and led the brand to a dominant leadership position, overtaking all key competitors. In Jun’08, his portfolio was expanded to include the operations of Gujarat and Maharashtra & Goa.
Simultaneously, he led the launch of Airtel’s first 100% venture overseas by successfully translating the unique business model of Airtel beyond the shores of the country. He is currently the Jt. President of Bharti Airtel’s Telemedia business and is a member of the Airtel Management Board.
Of his 22 years of rich working experience, Srini spent his early years in Britannia Industries Limited, then a subsidiary of Nabisco, and Hindustan Lever Limited (HLL) a subsidiary of Unilever. During these years, he worked in various sales, marketing and business development roles across different profit centers. His last assignment in Hindustan Lever was that of a Business Manager-New Ventures, where he was responsible for developing a new rural business model for HLL using micro credit and micro financing thro’ banks.
Srini is married to Renu and has two daughters, Shreya & Shruti.