Our Core Values

We understand that social progress and environment protection are extremely critical to sustainable economic growth. Both these aspects are embedded in our core values. Our corporate vision describes what we aim to do, our values of AIR “Alive, Inclusive and Respectful” describe how we intend to get there.


We are alive to the needs of our customers. We act with passion, energy and a 'can do' attitude to help our customers realise their dreams. Innovation and an entrepreneurial spirit drive us-if it can't be done, we will find a way.


Airtel is for everyone — we champion diversity, recognizing the breadth and depth of the communities we service. We work with them, anticipating, adapting and delivering solutions that enrich their lives. We do this by having an open mind and embracing change.


We live the same lives as customers, sharing the same joys and the same pains. We never forget that they are why we exist. We act with due humility, always open and honest, to achieve mutual respect.