Strategic
Framework

 

We are consistently fine-tuning our strategies and strengthening our innovative core to anticipate and lead change in the global digital landscape.

Win Customers For Life

Vision

  • Our vision is to enrich the lives of our customers
  • Our focus is to win customers for life by offering an exceptional experience

Objectives

  • Grow revenue
  • Grow market share
  • Grow margins

Values

  • Alive and optimistic
  • Inclusive culture
  • Respectful to all stakeholders

How We Will Win Customers For Life

1

Win through go-to-market excellence
  • Quality customer additions
  • Revenue market share profile
  • Multiple offerings opening up new opportunities

2

Win with data and digital services
  • Prime spectrum to yield data growth
  • Data and digital revenue growth with industry-first initiatives
  • 3G/4G network rollout

3

Win with
valuable customers
  • Postpaid and sticky user base
  • Company owned retail stores
  • Enterprise and DTH solutions through service excellence

4

Win with a war
on waste
  • Cost efficiencies
  • Subscriber acquisition and retention costs and reduce churn

5

Win with people
  • High performance culture
  • Employee centricity

Result