GPS Trackers Vs. IoT SuperTrackers: A Cost-Effectiveness Comparison

Businesses that rely on tracking technology, whether for fleet management, logistics, or asset security, are continually exploring more convenient options. While traditional GPS trackers have been the industry standard for years, the introduction of IoT SuperTrackers represents a refinement of existing GSM-based tracking solutions rather than a new capability. SuperTrackers enhance the ease of deployment of these technologies, promising better efficiency and lower operational costs.

This raises important questions: Which solution is more effective in the long run? Does the higher upfront investment in IoT tracking technology justify its benefits? Or do traditional GPS trackers still hold their ground in terms of affordability and practicality?

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To answer these questions, let’s examine the cost, functionality, and long-term value of both tracking solutions, helping businesses make a wise decision based on their specific needs.

How GPS Trackers Work and Their Limitations

GPS trackers operate as part of the Global Navigation Satellite Systems (GNSS), a broad framework that encompasses multiple satellite constellations. This framework includes the well-known GPS developed by the United States, alongside Russia’s GLONASS, the European Union’s Galileo, and China’s BeiDou systems.

By leveraging these diverse systems, GPS trackers can achieve greater accuracy and reliability in pinpointing locations. This integration guarantees that the trackers maintain higher performance standards and broader coverage, reducing dependency on any single satellite network.

Businesses use GPS trackers for vehicle tracking, theft prevention, and asset security. Many companies rely on them to monitor supply chains, track deliveries, and manage field operations. However, despite their popularity, GPS trackers come with significant drawbacks.

Power Consumption Issues

GPS trackers continuously communicate with satellites and mobile networks, leading to high power consumption. This results in frequent battery replacements or recharges, increasing maintenance costs and downtime.

High Connectivity Costs

Many GPS trackers rely on cellular networks, requiring businesses to pay for SIM cards and data plans. International tracking results in expensive roaming charges, making large-scale deployments costly.

Basic Data Capabilities

GPS trackers primarily provide location data. Businesses that need additional insights, such as temperature monitoring, shock detection, or predictive analytics, must invest in additional sensors, further increasing costs.

These limitations make GPS trackers inefficient for companies looking for long-term tracking solutions. As businesses scale, the need for a more cost-effective and advanced tracking system becomes critical.

How IoT SuperTrackers Work and Their Features?

Industries such as logistics, healthcare, manufacturing, and construction benefit significantly from IoT SuperTrackers. These devices go beyond simple location tracking, providing comprehensive environmental monitoring and predictive analytics.

Advanced Data Insights

Embedded sensors in IoT SuperTrackers collect data on temperature, humidity, acceleration, and shock levels. This is crucial for industries like pharmaceuticals and food logistics, where environmental conditions directly affect product quality.

Evaluating the Cost Effectiveness of IoT Asset Trackers vs. GPS Trackers

While GPS trackers may seem affordable initially, their long-term costs add up due to high maintenance, frequent battery replacements, and expensive data plans. IoT SuperTrackers, though priced higher upfront, reduce operational costs through better power efficiency, lower connectivity expenses, and reduced maintenance.

Let’s go through all of this in detail below:

Initial Hardware Costs

A standard GPS tracker costs anywhere between ₹3,000 and ₹10,000. However, businesses must factor in additional expenses for SIM cards, battery replacements, and periodic servicing.

IoT SuperTrackers typically start from ₹1,650 per unit. These devices require minimal maintenance, making them more cost-effective over time.

Connectivity and Data Costs

GPS trackers use standard mobile networks, resulting in monthly data charges ranging from ₹100 to ₹1,000 per device. Roaming charges can make international tracking prohibitively expensive.

IoT SuperTrackers use IoT connectivity services which optimise data transmission using LPWAN and other low-cost networks. This reduces data costs to as low as ₹50 to ₹500 per month, depending on the application.

Long-Term Cost Savings

The cost effectiveness of IoT asset trackers becomes evident when evaluating their impact on long-term operations. GPS trackers demand constant maintenance, frequent recharges, and costly data plans, making them less viable for businesses aiming for efficiency. IoT SuperTrackers provide a more sustainable solution by reducing maintenance costs, minimising power consumption, and lowering connectivity expenses.

Comparison Table: GPS Trackers Vs. IoT SuperTrackers

Here is a detailed table to help you understand the cost effectiveness of IoT asset trackers and GPS trackers based on multiple factors:

Businesses seeking better efficiency and long-term savings find cost effectiveness of IoT asset trackers superior to GPS trackers.

Airtel IoT SuperTracker: A Smarter, Cost-Effective Alternative to GPS Tracking

Traditional GPS trackers have long been the standard for fleet and asset tracking, but their high power consumption, expensive infrastructure, and reliance on GPS signals limit their efficiency.

Airtel IoT SuperTracker offers a cost-effective, plug-and-play solution that reduces operational expenses while providing reliable and advanced tracking. Unlike conventional trackers, it eliminates the need for extensive wiring, works on multiple tracking technologies, and lasts significantly longer on a single charge.

1. Cost Optimisation

• Three times more economical than traditional GPS trackers.
• Eliminates the need for expensive tracking infrastructure.

2. Long Battery Life & Low Maintenance

• Operates for up to 192 days without frequent charging or external wiring.
• Compact and durable design makes it resistant to damage.

3. Asset & Vehicle Tracking

• Enables businesses to track fleet movement, speed, and travel time of vehicles.
• Helps in monitoring warehouse assets and container movements.

4. Geofencing & Alerts Management

• Users can set virtual boundaries and receive alerts when an asset moves outside the designated area.
• Customised notifications improve security and real-time monitoring.

5. Route Replay & Journey Insights

• Provides a complete visual route history of the consignment for the day.
• Helps in reviewing and optimising transport operations.

With these advanced features, Airtel’s IoT SuperTracker is an efficient, long-term investment for businesses looking to enhance their asset tracking while reducing costs.

Conclusion

The cost effectiveness of IoT asset trackers makes them a smarter choice for businesses seeking efficiency and long-term savings. While GPS trackers offer basic tracking at a lower initial cost, their frequent maintenance, high data expenses, and limited indoor coverage increase long-term costs. IoT SuperTrackers provide longer battery life, multi-network connectivity, and advanced analytics, making them more reliable and affordable over time.

For businesses looking to reduce tracking expenses while improving operational insights, Airtel’s IoT SuperTracker is a superior choice. With three times more economical tracking, extended battery life, and SIM-based location tracking, Airtel offers an advanced, hassle-free alternative to outdated GPS trackers. Upgrade to this SuperTracker today for smarter, more cost-effective asset management.