The Making of a Blockbuster

Airtel TV became the most downloaded app on the Playstore between Jan-Mar ’18. Over 2000 years’ worth of watch-time per month on the app.

With over 350+ Live Channels, 10000+ Movies & TV Shows and a range of good quality content, Airtel TV is among India’s leading OTT entertainment platforms. Re-launched with a full blast 360 degree campaign in December 2017, it became the most downloaded video app in the first quarter of CY ‘18, clocking 4x user growth. Strategic tie-ups with leading video content providers, premium streaming apps and broadcasters gives Airtel TV users access to the best of on-the-go entertainment content.

Innovations that fueled Growth

  • Introduction of 350+ Live TV channels that allowed users to watch live content on the go!
  • The best of movies and TV shows from HOOQ, Eros Now, Sony Liv, ALT Balaji, among others
  • Content in 14 languages including Bhojpuri, Assamese and Gujarati
  • Bundling of Amazon Prime Video membership for high-value customers
  • 360 degree marketing campaign coupled with a robust GTM strategy

Airtel TV 2.0

Powered by a robust product strategy, Airtel TV has grown from strength to strength. Airtel TV will enter into a new phase of growth in the FY 18-19 with deep focus on

  • Stronger partnerships with premium video content providers to unlock further value for our customers
  • Live sports streaming- cricket, football world cup, among others
  • Expanding the regional content library
  • Integrating rich and exclusive content across genres, languages
  • Tech innovations for a more immersive experience

Key Highlights (As on March 31, 2018)

50 Mn+

Total App Installs

1 Bn+

Minutes Streamed Monthly